Marketing Manager

OpenSourced Ltd; South Yorkshire; On-site; GBP 45,000 - 65,000; Full time

Job summary

OpenSourced Ltd in the United Kingdom is seeking an experienced Marketing Manager to lead a KPI-driven strategy across digital and physical channels. You will own the marketing plan, drive customer acquisition, retention and growth, and work closely with senior leadership to align activity with commercial objectives.

This is a hands-on role requiring a commercially minded marketer who can translate objectives into measurable campaigns and report ROI.

Qualifications

• 5+ years of relevant marketing experience.
• Experience at Marketing Manager or Senior Marketing Manager level.
• Strong B2C, retail, ecommerce background.

Responsibilities

• Develop and deliver the overall marketing strategy and campaign calendar.
• Translate commercial objectives into measurable marketing plans.
• Drive customer acquisition, conversion, retention and repeat business.
• Oversee activity across SEO, PPC/search, paid social, email, CRM and content.
• Develop effective performance marketing strategies and monitor ROI.
• Use customer and performance data to identify new growth opportunities.
• Develop CRM, retention and loyalty activity.
• Ensure a consistent brand and customer experience across digital and physical channels.
• Support campaigns to increase online conversion and footfall.
• Collaborate with ecommerce to align digital activity with commercial strategy.
• Set KPIs and report performance to senior stakeholders.
• Manage marketing budgets with a focus on commercial return.
• Review campaign performance and implement improvements.

Skills

B2C Marketing

Retail & Ecommerce

SEO & Paid Social

CRM & Email Marketing

Analytics & ROI

Budget Management

Stakeholder Communication

Cross-functional Collaboration

Hands-on Marketer

Leadership Experience

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

SEO Tools

CRM Systems

Email Marketing Platforms

Job description

We're working with an established and growing consumer business to appoint an experienced Marketing Manager into a key position within its head office team.

This is an opportunity for a commercially minded marketer who enjoys combining strategy with hands-on delivery. You'll take ownership of the wider marketing approach, working closely with senior leadership and internal teams to drive customer acquisition, conversion, retention and long-term growth across both digital and physical channels. This isn't a role where you'll simply inherit a marketing calendar and manage campaigns. You'll be expected to understand the commercial objectives of the business, build a clear marketing plan around them and make sure activity delivers measurable results.

The Role

You’ll take responsibility for developing and delivering an effective, KPI-led marketing strategy across multiple customer channels. Working alongside ecommerce, operational and senior leadership teams, you’ll be responsible for:

• Developing and delivering the overall marketing strategy and campaign calendar
• Translating commercial objectives into clear, measurable marketing plans
• Driving customer acquisition, conversion, retention and repeat business
• Overseeing activity across SEO, PPC/search, paid social, email, CRM and content
• Developing effective performance marketing strategies and monitoring ROI
• Using customer and performance data to identify new growth opportunities
• Developing CRM, retention and loyalty activity
• Ensuring a consistent brand and customer experience across digital and physical channels
• Supporting campaigns designed to increase both online conversion and physical customer footfall
• Working closely with ecommerce colleagues to ensure digital activity supports the wider commercial strategy
• Setting meaningful KPIs and regularly reporting performance to senior stakeholders
• Managing marketing budgets with a strong focus on commercial return
• Reviewing campaign performance and using findings to continuously improve future activity
• Working collaboratively across different areas of the business to ensure marketing activity is delivered effectively

Qualifications

• Around 5+ years of relevant marketing experience
• Experience at Marketing Manager, Senior Marketing Manager or a comparable level

Required Skills

• A strong B2C, retail, ecommerce or consumer-focused background
• Good knowledge of SEO, PPC, paid social, email marketing and CRM
• Experience using analytics and performance data to inform marketing decisions
• A strong understanding of customer acquisition, conversion and retention
• Experience developing and reporting against marketing KPIs
• Strong commercial awareness and an understanding of marketing ROI
• Experience managing or influencing marketing budgets
• The confidence to present plans, results and recommendations to senior stakeholders
• Strong communication and cross-functional collaboration skills
• A proactive, self-starting approach
• A willingness to remain hands-on rather than simply delegating execution
• Experience working across both ecommerce and physical customer channels would be particularly valuable.
• Previous experience within a mature-audience, age-restricted, regulated or advertising-restricted consumer sector would be advantageous, but is not essential.

Preferred Skills

• Experience working across both ecommerce and physical customer channels
• Previous experience within a mature-audience, age-restricted, regulated or advertising-restricted consumer sector

The Opportunity

You’ll be joining an established business at an interesting stage of its growth, with genuine scope to influence how marketing is approached rather than simply executing an existing strategy. You’ll have regular exposure to senior decision-makers and the autonomy to introduce ideas, improve existing activity and build a structured, measurable marketing approach.

This would suit somebody who enjoys being close to the commercial side of a business and wants to see the direct impact of their work. Candidates must be within a realistic daily commute of the South Yorkshire area and comfortable working from the company's head office on a full-time basis. If you're an experienced, commercially focused Marketing Manager looking for a position where you can genuinely influence the direction of an established consumer business, we'd be keen to hear from you.