PPC Manager

Central Employment; North East; On-site; GBP 38,700 - 47,300; Full time

Job summary

A leading eCommerce brand is seeking a skilled PPC Manager to oversee paid search accounts, optimizing campaigns for profitability. You will collaborate with marketing and creative teams to ensure high-performing ads that align with the company's commercial goals. Ideal candidates have 3-5 years of experience managing complex eCommerce accounts and a strong understanding of PPC execution, Google and Microsoft Ads. This is an onsite role in County Durham, offering a competitive salary up to £43,000 based on experience.

Qualifications

• 3-5 years of experience managing complex eCommerce accounts.
• Deep technical knowledge of Google and Microsoft/Bing ads.
• Strong understanding of product margins and ROAS.

Responsibilities

• Manage and optimize PPC campaigns for profitability.
• Conduct analysis to inform strategy and promotional activities.
• Collaborate with content and design teams for ad performance.

Skills

PPC execution

Analytical skills

Commercial mindset

Experience in managing budgets

Technical knowledge of Google Ads

Experience with Microsoft/Bing Ads

Job description

Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in there sector. They have a new and key in-house role, hiring a talented PPC Manager.

• Onsite role, County Durham
• Up to £43,000 DOE

You’ll be managing large, complex paid accounts. You’ll work closely with their dedicated in-house Marketing and Creative teams to ensure the creative, copy, and landing pages support high-performing campaigns. You'll take full ownership of there paid Google & Microsoft advertising strategy and performance, ensuring every click drives profitable growth and aligns with our wider commercial goals.

Key responsibilities of the PPC Manager:

• Take full ownership of the companies Paid Search accounts, ensuring consistent performance and profitability.
• Manage and optimise PPC campaigns across the UK
• Conduct continuous analysis informing strategy, ROAS targets, product positioning, and promotional activity.
• Lead the creation, testing, and refinement of ad copy, extensions, and creative briefs, collaborating with in-house content and design teams.
• Plan and manage UK PPC campaigns as we expand our eCommerce footprint into new European countries.
• Continuously monitor performance, delivering actionable insights and reports on ROAS, CPA, and profitability across categories.
• Conduct testing on ads, landing pages, and audience targeting to continually improve campaign efficiency. With UX in mind, ensure all campaigns run on PPC direct to an effective page that will generate results.
• Circa 3-5 yrs (agency or in-house), managing complex eCommerce accounts with
• Deep technical knowledge of Google, Microsoft/Bing, Search and Shopping Ads
• A proactive obsession with and its use applications in all aspects of your day-to-day, especially PPC execution.
• Feed management and conversion tracking setup.
• Strong commercial mindset — you understand product margins, ROAS, and profitability, not just traffic metrics.
• Experience managing budgets of circa £30k with a track record of scaling profitably.
• Strategic, analytical, data-driven, detail-oriented, and inquisitive