PPC Manager

Vertu Motors plc; City of Edinburgh; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Company pension

Colleague Purchase Scheme

Rewards platform discounts

Share Incentive Scheme

Enhanced maternity & paternity

Job summary

Vertu Motors plc is seeking a PPC Manager to lead our in-house paid search strategy. You’ll optimize campaigns across Google, Bing and SA360, driving traffic, leads and ROI while collaborating with the wider marketing team.

We operate a hybrid model with the Marketing Office based in Gateshead. The role requires data-driven decision making and hands-on expertise in large budgets, SA360 and GA4, with a focus on performance and commercial results.

Qualifications

• 3-5 years' hands-on PPC experience managing campaigns across Google Ads, Bing Ads and SA360.
• Strong SA360 experience is essential.
• Experience with large budgets and automotive retail environment.
• Proficiency in GA4, GTM and Merchant Centre.
• Analytical mindset with data-driven approach.
• Advanced Excel skills and Looker Studio experience.

Responsibilities

• Develop, manage and optimize PPC campaigns across Google Ads, Bing Ads and SA360.
• Conduct keyword research, audience targeting and ad copy creation.
• Monitor performance and provide actionable insights to improve CTR and ROI.
• Collaborate with the wider marketing team to align PPC with business goals.
• Perform A/B testing on creatives and landing pages.
• Generate detailed performance reports for stakeholders.
• Stay updated on PPC trends and automotive digital advertising.
• Manage significant advertising budgets efficiently.
• Work with SEO to share insights for cross-channel optimisation.

Skills

SA360

Google Ads

Bing Ads

GA4

Google Tag Manager

Google Merchant Centre

Excel

Looker Studio

Job description

PPC Manager

Competitve Salary | Hybrid |Travel to Gateshead Office Required

Looking to take the next step in your digital marketing career? Passionate about data, performance marketing and driving measurable results? We're looking for a highly skilled, analytical and self-motivatedPPC Managerto join our dynamic in-house marketing team and play a key role in the success of our paid search strategy.

We offer acompetitive salary, along withhybrid workingbased out of our Marketing Office inGateshead. You'll be expected to attend the office a minimum oftwice per month, typically for a total of4 days per month, allowing you to collaborate with colleagues whilst maintaining flexibility.

This is an exciting opportunity to join one of the UK's largest automotive retail marketing functions, comprisingaround 85 marketing professionalsacross a wide range of specialist disciplines. Unlike many organisations,all PPC activity is managed entirely in-house, giving you direct ownership, control and influence over campaigns, strategy and performance.

As a business committed to developing talent, you'll have access to ongoing training, development and genuine opportunities for career progression within a growing marketing team.

About the Role

As PPC Manager, you will be responsible for managing, monitoring and optimising PPC campaigns across Google, Bing and Search Ads 360 (SA360). Working closely with colleagues across the wider marketing function, you'll develop and execute strategies that drive traffic, generate leads and maximise ROI across one of our business units.

This is a pivotal role where your expertise will directly contribute to the success of our digital marketing efforts. You'll be given the autonomy to identify opportunities, influence strategy and drive continuous performance improvements.

This position is ideal for someone with 3-5 years' hands-on PPC experience who thrives in a fast-paced environment, enjoys working with large datasets and is passionate about delivering commercial results.

Responsibilities

• Develop, manage and optimise PPC campaigns across Google Ads, Bing Ads and Search Ads 360.
• Conduct keyword research, audience targeting and ad copy creation to ensure campaign effectiveness.
• Monitor campaign performance and provide actionable insights to improve CTR, conversion rates and ROI.
• Manage significant advertising budgets, ensuring efficient allocation of spend.
• Collaborate with the wider marketing team to align PPC strategies with business objectives.
• Perform A/B testing across ad creatives and landing pages to improve campaign performance.
• Stay up to date with developments in search marketing, PPC trends and automotive digital advertising.
• Generate detailed performance reports and present findings to key stakeholders.
• Identify opportunities to increase online visibility and lead generation whilst maintaining efficiency.
• Work closely with the SEO team to share insights and implement cross-channel best practices that improve overall search performance.

What We're Looking For

• 3-5 years' hands-on PPC experience managing campaigns across Google Ads, Bing Ads and Search Ads 360 (SA360).
• Strong Search Ads 360 (SA360) experience is essential.
• Proven experience managing shopping campaigns and large-scale PPC accounts, ideally within a retail or automotive environment.
• Strong understanding of Google Ads, Bing Ads, GA4, Google Tag Manager and Google Merchant Centre.
• Experience managing sizeable advertising budgets and optimising spend to achieve commercial objectives.
• Ability to analyse performance data and translate findings into clear, actionable recommendations.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent organisational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Advanced Excel skills, including pivot tables and VLOOKUPs, alongside experience using reporting tools such as Looker Studio.
• Experience with A/B testing and continuous optimisation techniques.
• Good understanding of wider digital marketing channels including SEO, Display and Paid Social.
• Experience within automotive retail or e-commerce environments would be advantageous.

What You Can Expect

Vertu Motors plc is proud to be the motor retailer that invests more in colleague development than any other. As part of our team, you'll benefit from ongoing learning opportunities, structured career development and the chance to progress within one of the largest in-house marketing teams in the automotive industry.

• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform offering cashback and discounts with hundreds of retailers
• Colleague Purchase Scheme
• Preferential Service Rates
• Share Incentive Scheme
• Company Pension
• Enhanced Maternity and Paternity Benefits

Why Join Us?

• Join a high-performing85-strong in-house marketing team.
• Work on large-scale PPC campaigns with significant budgets.
• Gain exposure to a wide range of automotive brands and business units.
• Enjoy genuine opportunities for development and progression.
• Work in a collaborative environment where all PPC activity is managed in-house and your impact can be seen directly in business performance.

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