PPC Executive

Lloyd James Media Group; Wolverhampton; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading media company in Wolverhampton seeks a PPC Executive to enhance their paid media efforts. The ideal candidate should have 2-3 years of experience in PPC marketing and a strong understanding of Google Ads and analytics. This role offers a chance to work in a supportive, collaborative environment focused on continuous improvement. Join a company that values innovation in professional services and enjoys a fun, inclusive atmosphere with opportunities for career growth.

Benefits

Competitive salary with performance-related bonuses

Modern office environment and flexible working options

Investment in professional growth

Qualifications

• At least 2-3 years' experience in a PPC or performance marketing role.
• Hands-on experience with Google Ads; Meta Ads experience is desirable.
• Strong analytical skills with confidence working with data.

Responsibilities

• Manage and optimise PPC campaigns on Google Ads and Meta Ads.
• Monitor daily performance and ensure campaigns meet KPIs.
• Produce regular performance reports and analyse campaign data.

Skills

PPC Campaign Management

Data Analysis

Ad Copywriting

Stakeholder Management

Tools

Google Ads

Google Analytics (GA4)

Microsoft Excel

Job description

Overview

Shape Your future with Us. At Lloyd James Media Group, you would not just be maintaining the numbers, you will be part of a company that is spearheading AI and automation within professional services.

Our Marketing team is responsible for the entire strategic marketing programme and the end-to-end optimisation and governance of all marketing activities. They bring together people, process, data, channels, and technology to ensure marketing activity is efficient, effective, and commercially focused.

Your Role & Key Responsibilities

PPC Executive to support the delivery, optimisation, and growth of our paid media activity, with a primary focus on Paid Search (Google Ads and Social ads). This role is ideal for someone who is data-driven, commercially minded, and enjoys continuous testing and optimisation to improve performance.

You will play a key role in managing and optimising PPC campaigns, analysing performance data, and working closely with internal teams (and external partners where required) to ensure campaigns are delivering against business objectives.

PPC Campaign Management & Optimisation

• Assist in the setup, management, and optimisation of PPC campaigns across Google Ads and Meta Ads.
• Monitor daily performance including spend, conversions, CPA, and ROAS to ensure campaigns meet agreed KPIs.
• Carry out ongoing keyword research, search query analysis, bid adjustments, and budget management.
• Support the development and optimisation of Performance Max, Search, and video campaigns where applicable.

Ad Copy & Creative Support

• Write and test clear, compelling, and compliant ad copy aligned with key USPs and landing pages.
• Assist with A/B testing of ad copy, extensions, and landing page messaging to improve conversion rates.
• Work with internal teams to ensure ad messaging aligns with wider marketing activity.

Reporting & Performance Analysis

• Produce regular performance reports (weekly, and monthly) highlighting results, insights, and opportunities.
• Analyse campaign data using Google Ads, GA4, and reporting tools to inform optimisation decisions.
• Support the maintenance of performance trackers and dashboards to monitor PPC channel health.

Stakeholder & Agency Collaboration

• Work closely with internal teams including marketing, compliance, data, and operations to ensure campaigns are accurate and aligned.
• Assist with briefing and coordinating with external agencies or partners where required.
• Support campaign planning and execution for new initiatives, promotions, or product launches.

Best Practice & Continuous Improvement

• Stay up to date with PPC trends, platform updates, and industry best practice.
• Proactively suggest ideas to improve performance, efficiency, and scalability of paid campaigns.
• Assist with documentation of processes, learnings, and PPC best practices.

Ad-Hoc Marketing Support

• Support wider marketing initiatives when required.
• Assist with invoice checking, reporting administration, and campaign documentation.
• Help with other ad-hoc marketing tasks as directed.

Essential And Desirable

• At least 2–3 years’ experience in a PPC or performance marketing role (in-house or agency).
• Hands-on experience with Google Ads; experience with Meta Ads is desirable.
• Good understanding of PPC fundamentals including keywords, bidding, Quality Score, and conversion tracking.
• Experience using Google Analytics (GA4) analytics tool.
• Strong analytical skills with confidence working with data and performance metrics.
• Proficiency in Microsoft Excel (basic formulas, data analysis, reporting).
• Excellent attention to detail and strong organisational skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong written communication skills, particularly for ad copy.
• A proactive, problem-solving mindset with a desire to learn and develop.

Why Join Us?

Career Growth: You will grow your career while being part of a company that is pioneering AI-driven innovation and automation across multiple industries.

Supportive Culture: You\'ll be part of a collaborative, high-performance team where knowledge-sharing and mentoring are part of our DNA. We offer a fun, inclusive, and fast-paced environment where your ideas are not only heard they’re encouraged.

Modern Practice: Work with advanced AI-powered tools, streamlined workflows, and full administrative support.

Strategic Expansion: With ambitious growth plans and a national footprint, we offer exciting long-term opportunities in a dynamic firm.

Equality, Diversity & Inclusion: We are an equal opportunities employer and are committed to creating an inclusive and supportive working environment. Applications are welcomed from all suitably qualified individuals.

What We Offer

• Competitive salary with performance-related bonuses
• Modern office environment and flexible working options
• Investment in professional growth
• Dynamic, collaborative team culture.

Ready to Redefine Your Career?

If you’re passionate, ready to build, optimise, and scale high-performing PPC campaigns we’d love to hear from you! Share your CV with us!

This job specification may be reviewed and updated periodically to reflect the evolving needs of the business. The Company reserves the right to close this vacancy earlier than the stated closing date if a suitable candidate is identified. Closing date for applications: 28.02.26