Platform PMM: ITSM/ESM Positioning & ICP Lead

Topdesk; Manchester; Hybrid; GBP 95,000 - 116,000; Full time

Benefits offered by this job

Competitive base salary starting at ££

Hybrid, flexible working and healthy工作

Learning budget equivalent to 10% of基本

Generous pension scheme with company 8

Enhanced maternity & paternity leave

Private health insurance options

Cycle-to-work scheme and techscheme

15 fully paid sick days, 5 days paid P

26 days of paid annual leave (plus all

Employee Assistance Program for you

Unlimited career support

Perkbox membership

Offices with foosball, darts, ping-p0

Job summary

TOPdesk is seeking a Platform PMM to own ITSM/ESM positioning and ICP, shaping the platform narrative across AI-powered expansion. You’ll coordinate with Product, Sales, and Marketing to ensure cohesive messaging and successful launches.

You will drive the go-to-market story from evidence-based ICPs, pushing for cross-functional alignment and long-term strategic coherence across the portfolio.

Qualifications

• 7+ years in product marketing, ideally in B2B SaaS.
• A track record of owning positioning or narrative for a product or platform, not just launch execution.
• Experience building or sharpening an ICP from evidence, not assumption.
• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
• Strong stakeholder influence. You've moved a room of skeptics before.

Responsibilities

• Define and maintain TOPdesk's overall ITSM and ESM positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account and balancing short-term delivery with a long-term vision.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.

Skills

Positioning

ICP

B2B SaaS

Stakeholder influence

Job description

TOPdesk is seeking a Platform PMM to own ITSM/ESM positioning and ICP, shaping the platform narrative across AI-powered expansion. You’ll coordinate with Product, Sales, and Marketing to ensure cohesive messaging and successful launches.

You will drive the go-to-market story from evidence-based ICPs, pushing for cross-functional alignment and long-term strategic coherence across the portfolio.