Senior Platform Product Marketing Manager

TOPdesk; Greater London; Hybrid; GBP 99.000 - 121.000; Vollzeit

Benefits dieser Stelle

Competitive base salary starting at £

Profit share scheme

Hybrid, flexible working

Learning budget (10% of basic salary)

Pension scheme with company 8%

Enhanced maternity & paternity leave

Private health insurance options

Cycle-to-work scheme

15 sick days, 5 parental/carer leave,

3 volunteering days

26 days annual leave + birthday off

Employee Assistance Program

Unlimited career support

Zusammenfassung

TOPdesk is seeking a senior product marketing leader to own the positioning and narrative for our ITSM/ESM platform, including AI capabilities. You’ll connect customer pain points to a cohesive platform story and work with Product, Sales, and Marketing to land the message.

You will balance long-term vision with quarterly launches, shape ICPs from evidence, and influence cross-functionally to ensure alignment across the business.

Qualifikationen

• 7+ years in product marketing, ideally in B2B SaaS.
• Track record owning positioning or narrative for a product or platform.
• Experience building ICP from evidence, not assumption.
• Comfort operating at both company-wide and launch-specific detail.

Aufgaben

• Define and maintain ITSM/ESM positioning and ICP grounded in customer pain points.
• Build a platform narrative tying ITSM, ESM, and AI into one story.
• Partner with Product to translate innovation into market-ready positioning.
• Support quarterly launches; make them moments for the platform story.
• Brief Sales, CS, Marketing, and Analyst Relations to ensure consistency.
• Validate positioning against win/loss signals and analyst feedback.

Kenntnisse

7+ years in product marketing

Positioning ownership

ICP development from evidence

Strategic storytelling

Stakeholder influence

Jobbeschreibung

Job Description

TOPdesk has spent 30 years helping service teams work better — starting in IT service management and growing into enterprise service management, raising an investment of approximately €200 million from investment firm CVC Growth Funds along the way. We're now entering a new phase: rebuilding our product, launching innovative features that embed AI, and telling one, bigger platform story. That shift needs someone to own it.

What you'll do

• Define and maintain TOPdesk's overall ITSM and ESM positioning and ICP, grounded in customer pain points rather than feature lists.


• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account and balancing short-term delivery with a long-term vision.


• Partner with Product to translate innovation into positioning that lands in the market.


• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.


• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.


• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.


• Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.

Qualifications

What you'll bring

• 7+ years in product marketing, ideally in B2B SaaS.


• A track record of owning positioning or narrative for a product or platform, not just launch execution.


• Experience building or sharpening an ICP from evidence, not assumption.


• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.


• Strong stakeholder influence. You've moved a room of skeptics before.

Additional Information

What we offer you

• Competitive base salary starting at £110k and profit share scheme


• Hybrid, flexible working and healthy work-life balance


• Learning budget equivalent to 10% of your basic salary


• Generous pension scheme with company contributions up to 8%


• Enhanced maternity & paternity leave


• Private health insurance options


• Cycle-to-work scheme and techscheme


• 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days


• 26 days of paid annual leave (plus public holidays) and your birthday off!


• Employee Assistance Program for you and your family


• Unlimited career support