Senior Platform Product Marketing Manager

Topdesk-7; Manchester; Hybrid; GBP 105,000 - 115,000; Full time

Benefits offered by this job

Hybrid, flexible working

Learning budget 10% of basic salary

Generous pension up to 8% company

Private health insurance options

Cycle-to-work scheme

15 sick days, 5 parental/carer leave,

26 days annual leave + birthday off

Employee Assistance Program

Perkbox membership

Offices with foosball, darts, and ping

Job summary

TOPdesk seeks a Senior Platform Product Marketing Manager to own positioning, ICPs and the platform narrative as AI capabilities expand beyond ITSM into enterprise service management. You will partner with Product, Sales and the wider marketing team to translate insights into launches and campaigns, align enablement, analyst relations and customer storytelling, and drive consistency across the market.

The role is based in Manchester, hybrid working, with a competitive GBP 105k–115k salary and a

Qualifications

• 5+ years in product marketing, ideally in B2B SaaS.
• Experience owning positioning or narrative for a product or platform.
• Experience building or sharpening ICPs from evidence, not assumption.
• Ability to influence stakeholders across Product, Sales and Leadership.

Responsibilities

• Define and maintain TOPdesk's overall product positioning and ICPs.
• Build a platform narrative that integrates ITSM, ESM and AI into one story.
• Partner with Product to translate innovation into market-ready positioning.
• Support quarterly launches to reinforce the platform story.
• Brief Sales, Customer Success and Analyst Relations to ensure consistent messaging.
• Validate positioning against win/loss data, customer conversations and analyst feedback.

Skills

Product marketing

Positioning ownership

ICP development

Stakeholder influence

Job description

Senior Platform Product Marketing Manager

• Full-time
• Compensation: GBP 105000 - GBP 115000 - yearly

TOPdesk has spent 30 years helping service teams work better — starting in IT service management and growing into enterprise service management. We're now entering a new phase: building AI capabilities into the product and telling one, biggerplatform story. That shift needs someone to own it.

We're hiring aPlatformPMM to own the story, ICP, and positioning for the overall TOPdesk product.As we add AI capabilities and expand from ITSM into broader enterprise service management,our story needs toevolve. Customers buy an answer to aproblem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company.

You'll report to the Director of Product & Customer Marketing and work closely with Product, Sales, and the wider marketing team.TOPdesk's PMM function is still being builtso this is an opportunity toset the standard for what good looks like hereand create best practices.

What you'll do

Define and maintain TOPdesk's overall product positioning and ICP, grounded in customer pain points rather than feature lists.

Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account.

Partner with Product to translateinnovationinto positioningthat lands in the market.

Supportthe quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.

Brief and align Sales& Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.

Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.

Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.

What you'll bring

5+ years in product marketing, ideally in B2B SaaS.

A track record of owning positioning or narrative for a product or platform, not just launch execution.

Experience building or sharpening an ICP from evidence, not assumption.

Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.

Strong stakeholder influence. You've moved a room of skeptics before.

• Competitive base salary starting at £105k in Manchester and profit share scheme
• Hybrid, flexible working and healthy work-life balance
• Learning budget equivalent to 10% of your basic salary
• Generous pension scheme with company contributions up to 8%
• Enhanced maternity & paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days
• 26 days of paid annual leave (plus public holidays) and your birthday off!
• Employee Assistance Program for you and your family
• Unlimited career support
• Benefits including team outings & rewards, Perkbox membership, and offices with foosball, darts, and ping-pong!