Senior Platform Product Marketing Manager

Topdesk; Manchester; Hybrid; GBP 95,000 - 116,000; Full time

Benefits offered by this job

Competitive base salary starting at ££

Hybrid, flexible working and healthy工作

Learning budget equivalent to 10% of基本

Generous pension scheme with company 8

Enhanced maternity & paternity leave

Private health insurance options

Cycle-to-work scheme and techscheme

15 fully paid sick days, 5 days paid P

26 days of paid annual leave (plus all

Employee Assistance Program for you

Unlimited career support

Perkbox membership

Offices with foosball, darts, ping-p0

Job summary

TOPdesk is seeking a Platform PMM to own ITSM/ESM positioning and ICP, shaping the platform narrative across AI-powered expansion. You’ll coordinate with Product, Sales, and Marketing to ensure cohesive messaging and successful launches.

You will drive the go-to-market story from evidence-based ICPs, pushing for cross-functional alignment and long-term strategic coherence across the portfolio.

Qualifications

• 7+ years in product marketing, ideally in B2B SaaS.
• A track record of owning positioning or narrative for a product or platform, not just launch execution.
• Experience building or sharpening an ICP from evidence, not assumption.
• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
• Strong stakeholder influence. You've moved a room of skeptics before.

Responsibilities

• Define and maintain TOPdesk's overall ITSM and ESM positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account and balancing short-term delivery with a long-term vision.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.

Skills

Positioning

ICP

B2B SaaS

Stakeholder influence

Job description

Job Description

We're hiring a Platform PMM to own the story, ICP, and positioning for the core of TOPdesk: ITSM, ESM, and the ecosystem. As we add AI capabilities and expand from ITSM into broader enterprise service management, our story needs to evolve. Customers buy an answer to a problem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company.

You'll report to the Director of Product & Customer Marketing and work as a senior individual contributor, closely with Product, Sales, and the wider marketing team. This is an opportunity to set the standard for what good looks like here and create best practices.

What you'll do

• Define and maintain TOPdesk's overall ITSM and ESM positioning and ICP, grounded in customer pain points rather than feature lists.
• Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account and balancing short-term delivery with a long-term vision.
• Partner with Product to translate innovation into positioning that lands in the market.
• Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
• Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
• Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
• Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.

Qualifications

What you'll bring

• 7+ years in product marketing, ideally in B2B SaaS.
• A track record of owning positioning or narrative for a product or platform, not just launch execution.
• Experience building or sharpening an ICP from evidence, not assumption.
• Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
• Strong stakeholder influence. You've moved a room of skeptics before.

Additional Information

• Competitive base salary starting at £105k in Manchester and profit share scheme
• Hybrid, flexible working and healthy work-life balance
• Learning budget equivalent to 10% of your basic salary
• Generous pension scheme with company contributions up to 8%
• Enhanced maternity & paternity leave
• Private health insurance options
• Cycle-to-work scheme and techscheme
• 15 fully paid sick days, 5 days paid parental/carer leave, and 3 volunteering days
• 26 days of paid annual leave (plus public holidays) and your birthday off!
• Employee Assistance Program for you and your family
• Unlimited career support
• Benefits including team outings & rewards, Perkbox membership, and offices with foosball, darts, and ping-pong!