PICO Channel & B2C Marketing Manager – EMEA

ByteDance; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company in Greater London is seeking a PICO Channel & B2C Marketing Manager for EMEA. This role requires strong leadership in retail marketing and collaboration with major retailers like Amazon and Currys. The ideal candidate should have a deep understanding of the retail landscape and proven experience in consumer marketing. This position offers a hybrid work model and the opportunity to drive impactful marketing strategies for innovative XR products.

Qualifications

• Direct experience working with major retailers such as MediaMarkt Saturn, Amazon, Currys, Virgin, FNAC or similar.
• Demonstrated ability to collaborate effectively and show initiative.
• Deep experience in consumer marketing, product marketing, and customer insights.

Responsibilities

• Lead retail and GTM strategy execution.
• Plan and deliver retail programs to drive new VR user conversion.
• Monitor campaign performance and optimize execution.

Skills

Understanding of European retail landscape

Leadership experience

Project management skills

Consumer marketing experience

Job description

PICO Channel & B2C Marketing Manager – EMEA

Location: London

Team: Marketing & Communications

Employment Type: Regular

Job Code: A39189

Responsibilities

The PICO Channel & B2C Marketing Manager – EMEA is a key member of the EMEA marketing team, responsible for driving both retail channel marketing execution and consumer/product marketing strategy for PICO's XR portfolio across EMEA. In this hybrid strategic–operational role, you will work closely with the consumer retail sales teams, channel marketing agency partners, product teams, and cross‑functional stakeholders to deliver high‑impact product launches, elevate PICO’s presence across online and offline retail channels, and grow our VR user base across the region.

• Lead PICO’s global retail and GTM strategy execution across major EMEA online and offline channels, ensuring integrated, high‑quality activations.
• Plan and deliver retail programs—including POS materials, merchandising, in‑store demos, and co‑marketing—to drive onboarding, education, and conversion of new VR users.
• Collaborate closely with regional retail sales teams, channel agencies, and major retailers (e.g., MediaMarkt Saturn, Amazon, FNAC, Currys, Virgin) to maintain strong partnerships and consistent execution.
• Develop launch strategies for consumer XR products, coordinating cross‑functional teams to ensure seamless, impactful introductions.
• Act as a key advocate for PICO’s hardware, software ecosystem, and value proposition internally and externally, including at trade shows and consumer events.
• Build competitive market insight into EMEA’s XR and broader consumer tech landscape, identifying product improvement opportunities and informing European consumer requirements.
• Monitor campaign performance and evolving consumer behaviour, optimizing execution and evaluating strategic opportunities to enhance PICO’s position in the XR category.

Qualifications

• Strong understanding of the European retail landscape, with direct experience working with major retailers such as MediaMarkt Saturn, Amazon, Currys, Virgin, FNAC, or similar.
• Proven leadership experience managing cross‑functional teams, external agencies, and retail partners.
• Demonstrated ability to collaborate effectively, show initiative, and operate independently in a fast‑paced, ambiguous environment.
• High attention to detail with the ability to manage multiple priorities and meet tight deadlines.
• Strong project management skills, with a highly organized and execution‑focused approach.
• Deep experience in consumer marketing, product marketing, and customer insights.

• Background in marketing or launching niche consumer electronics products.
• Strong understanding of how to build demand in low‑awareness categories, activate early adopters, and scale consumer adoption.

About ByteDance

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. ByteDance has made it easier and more fun for people to connect with, consume, and create content through products such as TikTok, Lemon8, CapCut and PICO, and platforms specific to the China market.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.