Performance & Retail Marketing Coordinator UK

ANASTASIA; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading beauty brand in the United Kingdom is seeking a Performance & Retail Marketing Coordinator to drive retail marketing initiatives across various platforms. The ideal candidate should have at least 5 years of marketing experience, particularly in the beauty sector, with a strong emphasis on digital and omnichannel marketing. Responsibilities include fostering retailer partnerships, overseeing marketing budgets, and developing performance-driven campaigns. This role demands excellent analytical and communication skills, and the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 5 years of Marketing experience in Beauty or Color Cosmetics.
• Proficiency in Microsoft Office and ability to interpret budgets.
• Strong business acumen and excellent organizational skills.

Responsibilities

• Foster retailer partnerships and plan seasonal requests.
• Develop and track omnichannel marketing campaigns.
• Define paid media strategy and manage media budgets.

Skills

Retail Marketing

Digital Marketing

Analytical Skills

Communication Skills

Negotiation Skills

Education

Bachelor's degree in business, marketing, or a related area

Tools

Microsoft Office (PowerPoint, Excel)

Adobe

Job description

Overview

The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK, and will be involved in all omnichannel retail marketing to support business growth across multiple players – Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion within the EMEA region.

The right candidate has proven solid omnichannel retail marketing experience, with a well-practiced digital marketing, performance marketing/paid media/retail media background in UK/IRL.

This individual creates and cultivates relationships with retail marketing partners (retailers and pure players) to ensure maximum exposure and advocacy for the brand. The role requires a balance of individual accountability with strong cross-functional partnerships. They will be a strategic, innovative, collaborative team member who is customer-centric and results-oriented, with an analytical mindset, superior communication and negotiation skills, and the ability to solve problems quickly and creatively.

This person will work in close collaboration with the Senior Marketing Manager EMEA + UK, building retail marketing plans for all UK/IRL retailers and implementing and tracking performance (investment versus ROAS/ROMI). They should have a solid understanding of the paid media and retail media landscape and their specific metrics/KPIs.

Responsibilities

• Retailer Partnerships and Planning
  • Foster retailer partnerships and strong ways of working, adapting to each retailer's specificity
  • Plan seasonal requests for strategic UK retailers, respecting the retailer's internal calendar
  • Lead retailer marketing meetings and gather insights
  • Collaborate with senior leaders and cross-functional teams for retailer needs
• Retail Omnichannel Marketing Campaigns
  • Develop customized retailer marketing plans for launches and always-on campaigns, while keeping a good organization and structure for all documents
  • Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return
  • Build bespoke action plans, maximizing the brand's resources and identifying retailers' best opportunities
  • Update quarterly brand rooms based on performance provided by the retailers to drive conversion
  • Monitor rates & reviews and drive Rates & Reviews Campaigns for Newness and Core
  • Regularly check stores where ABH has a fixture, discuss with the retailer, and lead improvements
  • Responsible for VM & Event projects (concept, brief, execution, and performance track)
• Performance Marketing & Paid Media
  • Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.)
  • Manage media budgets to maximize ROI, ROAS, and CAC efficiency
  • Plan, launch, and optimize paid campaigns across multiple platforms
  • Continuously test creatives, audiences, bidding strategies, and placements to improve performance
  • Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns
  • Create dashboards and reports for senior stakeholders with actionable recommendations
  • Monitor industry trends, competitor activity, and platform updates
  • Identify new paid channels, betas, and partnerships to scale customer acquisition and retention
• Assets
  • Manage and distribute creative assets and toolkits to retailers for new product launches and core refreshes (assets, placemat)
  • Organize and maintain retailer and distributor social media requests
  • Keep all PDP updated according to ABH standards
  • Perform regular retailer websites audits (PDP, pricing, competition)
  • Responsible for assets resizing, ad copy, and other mandatory steps for paid media campaigns
• Administrative
  • Create regular retail marketing presentations for regional and global-facing audiences
  • Provide any report required by leadership
  • Collaborate with the field team and the visual merchandising team
  • Develop effective in-store selling tools that drive consumer curiosity and educate on brand pillars and KPIs
  • Maintain and update internal retailer marketing calendars
  • Track and communicate monthly recurring digital retail tasks
  • Update pricing trackers
  • Aid in content shoot briefs with a retail focus
  • Handle marketing administrative duties as needed

Requirements

• Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing
• Requires a bachelor's degree in business, marketing, or a related area
• Proficiency in Microsoft Office - PowerPoint, Excel, and Adobe
• Ability to interpret and understand budgets. Must have strong analytical skills
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Excellent organizational skills, project management, multi-tasking and proactive attitude
• Strong business acumen
• Team player with a positive attitude that can adapt to changing circumstances
• Excellent written and verbal skills
• Superior customer service skills
• Proven relationship building
• Bias for action - ABH is an entrepreneurial culture of test and learn. Test small, learn/succeed/fail fast. Take the good, make it great. Learn from mistakes and don’t repeat them.
• Must possess a natural affinity and love for country cultures and nuances. Must embrace diversity, identify regional trends/tastes, and exploit white space opportunities
• Strong market listening skills, including social media community mining
• Natural relationship builder - especially the ability to generate outcomes via Zoom and from a distance
• Amiable, yet firm personality for negotiation
• Must be able to work well under pressure and thrive in a fast-paced environment
• This is for a temporary assignment