Performance Marketing Manager -Web | Betty CA

Betty; Greater London; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Premium Health insurance

Career development opportunities

Fun and collaborative team environment

New modern office space

Job summary

Betty, a dynamic entertainment company operating in online casinos and mobile gaming, is seeking a performance marketing professional to drive user acquisition across web channels from our London offices.

You’ll support the User Acquisition Lead, optimize campaigns on Meta, Google, TikTok and more, analyze funnel performance, and collaborate with design and analytics teams to fuel growth in a fast-paced environment.

Qualifications

• 3+ years hands-on experience in user acquisition or paid media across web.
• Experience managing campaigns across Meta, Google, TikTok, programmatic, affiliate, or other paid channels.
• Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
• Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
• Strong analytical mindset to turn campaign data into clear insights and actions.
• Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
• Fluency in written and spoken English.
• Ability to adapt quickly and perform well in a fast-paced environment.

Responsibilities

• Support the User Acquisition Lead in planning and implementing user acquisition strategies across web.
• Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.
• Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
• Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
• Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
• Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.
• Develop expertise in the North American gambling market while collaborating with a diverse team of experts.

Skills

User acquisition

Performance marketing

Campaign optimization

Analytics

English fluency

Cross-functional collaboration

Adaptability

Tools

GA4

AppsFlyer

Adjust

Branch

Firebase

GTM

Job description

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• - We are honest - we value honesty in all aspects.
• - Bring the Olives - we offer premium customer experience.
• - Think Big - we believe in always striving for more.

About the role:

We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web.

This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance.

Key Responsibilities:

• - Support the User Acquisition Lead in planning and implementing user acquisition strategies across web.
• - Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.
• - Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
• - Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
• - Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
• - Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.
• - Develop expertise in the North American gambling market while collaborating with a diverse team of experts.

We are looking for:

• - 3+ years of hands-on experience in user acquisition, performance marketing, or paid media, across web.
• - Experience managing and optimizing campaigns across digital ad platforms such as Meta, Google, TikTok, programmatic, affiliate, or other paid channels.
• - Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
• - Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
• - Strong analytical mindset with the ability to turn campaign data into clear insights and actions.
• - Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
• - A proven track record of executing performance marketing strategies that contribute to revenue growth.
• - Fluency in written and spoken English.
• - Ability to adapt quickly and perform well in a fast-paced environment.

Nice to have:

• - Experience in iGaming, gaming, fintech, or another highly regulated digital industry.
• - Familiarity with data visualization tools such as Tableau or Power BI.
• - Experience with AppsFlyer, Adjust, Branch, Firebase, GA4, GTM, or similar tracking and analytics tools.
• - Understanding of North American markets, especially Canada or the US.

What we offer:

• - Competitive salary
• - Premium Health insurance
• - Career and skills development opportunities
• - Fun and collaborative team environment
• - New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.