Performance Marketing Manager: AI-Driven Growth & Automation

Candidate Ltd; Greater Manchester; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

Candidate Ltd is seeking a data-driven Performance Marketing Manager to grow our customer acquisition activity in the UK. You will own campaigns across search, social, mobile and display, combining analytics with creative experimentation to deliver sustainable growth.

You will shape strategy, manage significant budgets and explore AI-powered tools to streamline workflows. A hands-on role across channels with a focus on measurement, optimization and ROI.

Qualifications

• 3–5 years' experience managing paid media campaigns in a performance-focused environment.
• Strong practical knowledge of Google Ads and Meta advertising platforms.
• Experience running campaigns across several digital acquisition channels.
• Understanding of customer economics, including lifetime value, acquisition costs and payback.
• Experience with conversion tracking, GA4, Google Tag Manager and marketing measurement.
• Interest in developing AI-powered tools and automated workflows.
• Strong analytical skills and ability to turn data into improvements.
• Proactive with ownership and challenging processes.
• Experience in financial services or regulated industries is a plus.
• Knowledge of SQL, Python, automated ad scripts welcomed.

Responsibilities

• Plan, manage and optimise digital acquisition campaigns across search, social, mobile and display advertising.
• Identify opportunities to increase conversion rates and maximise ROI.
• Refine bidding strategies using customer value and performance data.
• Collaborate with creative and analytics teams for experiments.
• Manage campaign budgets and relationships with external partners.
• Ensure accurate measurement with tracking and conversion data.
• Explore new advertising opportunities and improve existing channels.
• Monitor trends and translate insights into actions.

Skills

Paid media management

Analytical thinking

Budget management

Campaign optimization

A/B testing

Data-driven decision making

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

APIs

Make.com

SQL

Python

Job description

Candidate Ltd is seeking a data-driven Performance Marketing Manager to grow our customer acquisition activity in the UK. You will own campaigns across search, social, mobile and display, combining analytics with creative experimentation to deliver sustainable growth.

You will shape strategy, manage significant budgets and explore AI-powered tools to streamline workflows. A hands-on role across channels with a focus on measurement, optimization and ROI.