Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Ipswich; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading digital health company is seeking a Performance Marketing Manager to drive growth for their dental cover products. The role offers remote work and requires a proven expert in paid advertising tools, strategic campaign development, and performance analysis. Join a nearly 20-year-old company committed to healthcare accessibility.

Benefits

100% remote work

Work in a compatible time zone

Join an established company

Meaningful work in healthcare accessibility

Supportive culture

Qualifications

• Extensive experience with Google Ads and Meta Ads.
• Demonstrated success in PPC campaigns.
• Analytical and strategic mindset required.

Responsibilities

• Develop and execute paid search and social strategies.
• Manage PPC and paid social budgets effectively.
• Regularly report on PPC and paid social metrics.

Skills

Analytical mindset

Strategic mindset

Extensive experience with paid advertising platforms

Growth-oriented attitude

Excellent English skills

High integrity

Job description

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Performance Marketing Manager (Full-Time/Remote), Ipswich

Client: Digital Smile Planning

Location: Ipswich, Australia

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail Dental Cover to the public and Corporate Dental Cover to companies across Australia.

Since 2017, Smile has operated successfully with a globally distributed team.

The Role

Role Objectives

This performance marketing role seeks a proven expert in paid advertising tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and others, to drive business growth and sales for Smile’s dental cover products.

You will report to the Head of Marketing and be part of the Retail and Corporate Dental Cover divisions. The position is full-time, 40 hours per week, with at least 6 hours overlapping with 8 am-5 pm GMT+10 (Brisbane).

Key Responsibilities

• Strategic Campaign Development: Develop and execute paid search and social strategies to acquire new members and retain existing ones. Create ad creatives for platforms like Facebook, Instagram, TikTok, YouTube, etc. Monitor and optimize campaigns for ROI and cost-efficiency. Collaborate with sales and SEO teams.
• Own the Complete Funnel: Generate leads and revenue through targeted campaigns, monitor funnel metrics, troubleshoot issues, and work with stakeholders to optimize performance.
• Budget Management: Manage PPC and paid social budgets effectively to balance cost and performance.
• Testing: Develop hypotheses, conduct A/B testing on ad copy, creatives, and bidding strategies to improve results.
• Performance Reporting: Regularly report on PPC and paid social metrics, providing insights and recommendations for improvement.
• Explore New Platforms: Identify and test new advertising channels, collaborate with creative teams, and align strategies with organic search efforts. Communicate performance insights to stakeholders.

Key Performance Indicators

• Monthly growth in dental cover sales.
• Return on Investment (ROI) for campaigns.
• Customer Acquisition Cost (CAC).

Ideal Profile & Requirements

Must have extensive experience with paid platforms like Google Ads and Meta Ads, demonstrated success, analytical and strategic mindset, growth-oriented attitude, excellent English skills, and high integrity.

What’s on Offer?

• 100% remote work
• Full-time position
• Work in a compatible time zone
• Join an established, nearly 20-year-old company
• Be part of a national Australian organization
• Meaningful work contributing to healthcare accessibility
• Work with top-tier leadership and a supportive culture