Performance Marketing Manager

VWA (Victoria Wall Associates); Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic festival promoter is seeking a Performance Marketing Manager to drive performance through paid media strategies and community engagement initiatives. This role involves leading campaigns, collaborating with teams, and leveraging influencers to enhance fan engagement. The ideal candidate will have experience in the music industry and strong analytical skills.

Benefits

Private Health Cover

Dental Cover

Enhanced Maternity Cover

Additional Annual Leave

Qualifications

• Experience in the music, live events, or festival industry preferred.
• Proven expertise in performance marketing focused on ticket sales.

Responsibilities

• Lead planning, execution, and optimization of paid media campaigns.
• Collaborate with marketing and social teams for integrated strategies.

Skills

Analytical Skills

Project Management

Performance Marketing

Tools

CRM

Ad Platforms

Analytics

Job description

VWA (Victoria Wall Associates) provided pay range

This range is provided by VWA (Victoria Wall Associates). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

3-PMM/RVF

Performance Marketing Manager

Permanent

ASAP start

Hybrid

Up to £70k

About the Client:

This is a fantastic opportunity to join a dynamic and fast-growing festival promoter overseeing a portfolio of UK and European music festivals. With a passion for live experiences and a commitment to innovation, our client deliver unforgettable events that bring people together. They are seeking a Performance Marketing Manager to join their innovative team.

About the Performance Marketing Manager role:

This fantastic Performance Marketing Manager role will drive performance through paid media strategies and community engagement initiatives. Responsibilities will include (but are not limited to):

• Paid media strategy and execution – leading the planning, execution and optimisation of paid media campaigns across various platforms to maximise ticket sales and fan engagement
• Collaboration with the marketing and social teams to integrate organic and community-driven strategies into the paid media plan, ensuring consistency across all channels
• Leveraging influencers, fan communities, and content marketing to support paid media campaigns and boost organic engagement, focusing on engaging festival-goers before, during, and after the event
• Adapting campaign strategies based on real-time shifts in data ticket sales, festival line-up changes, and fan feedback
• Leading the evolution and integration of the marketing tech stack
• Implementing marketing automation solutions
• Delivering insights on campaign performance, optimisations, and critical trends to internal stakeholders, focusing on driving revenue growth and fan engagement

The successful Performance Marketing Manager candidate will have:

• Experience in the music, live events, or festival industry (this is preferred)
• Proven expertise in performance marketing with a focus on ticket sales, fan engagement, and real-time campaign optimisation
• Strong knowledge of paid media platforms and experience with festival seasonality and campaign phasing
• Expertise in marketing technology stack management and automation solutions, including CRM, ad platforms, and analytics
• Excellent analytical skills, with the ability to translate data into actionable insights that drive revenue and engagement
• Strong project management skills, capable of managing multiple campaigns during festival peaks
• Self-motivated and innovative
• High level of initiative and desire to develop

Additional information:

• Hybrid working (3 days in the office, 2 at home)
• Competitive benefits, including private health and dental cover, enhanced maternity cover, and additional annual leave allowance for years of service
• On-site attendance at large-scale festivals and events

If this dynamic Performance Marketing Manager role appeals to you, please apply today!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Project Management, and Sales

• Industries

  Events Services

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