Performance Marketing Manager

Whittard Trading Ltd; Abingdon; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the beverage sector is seeking a Performance Marketing Manager to drive impactful digital marketing campaigns in the UK and US. This role involves leading performance marketing efforts, optimizing campaigns across various channels, and collaborating with internal teams to achieve growth. The ideal candidate will have a global perspective and proven expertise in digital performance marketing, particularly in retail. Join a collaborative environment that values creativity and continuous growth.

Benefits

Generous holiday allowance

Monthly product allowance

Up to 50% store discount

Development opportunities

Auto-enrolment Pension scheme

Access to wellbeing portal

Qualifications

• 3–5 years in digital performance marketing, in-house retail preferred.
• Experience running campaigns on Meta, Google Ads, YouTube, TikTok.

Responsibilities

• Lead performance marketing efforts, developing data-driven strategies.
• Oversee campaigns across channels like Meta, Google, and TikTok.
• Analyze performance data and provide actionable recommendations.

Skills

Analytical

Strategic

Collaborative

Action-Oriented

Tools

GA4

Meta Ads Manager

Shopify

Looker/Tableau

Google Shopping

Job description

Department – Marketing

Are you ready to combine strategic vision with creative execution, driving impactful digital marketing campaigns that reach customers across borders?

At Whittard of Chelsea, we’ve been sharing the delights of exceptional teas, coffees, and hot chocolates since 1886. Now, we’re looking for a talented Performance Marketing Manager to play a key role in our growth story, delivering results in both the UK and US markets.

About the Role

This is your chance to lead Whittard’s performance marketing efforts, developing and executing data-driven strategies that aim to acquire, convert, and retain customers while growing revenue. You’ll take full ownership of key performance channels like Paid Search, Paid Social, Programmatic, and Affiliate Marketing, ensuring every campaign is optimised for maximum impact.

You’ll thrive in a fast-paced, dynamic environment, working closely with internal teams and external agencies to align acquisition and retention strategies. With a sharp commercial eye and data-informed mindset, you’ll craft campaigns that drive meaningful results, ensuring every market feels Whittard’s uniquely warm and welcoming touch.

Role Details:

• Lead with Data: Own and manage performance marketing budgets in the UK and US, optimizing investments with a focus on CAC, CLTV, and ROAS.
• Execute & Optimize: Oversee campaigns across channels like Meta, Google (Search, Shopping, YouTube), TikTok, and programmatic platforms, fine-tuning for efficiency and effectiveness.
• Regional Expertise: Tailor paid media strategies to fit market trends, seasonal opportunities, and competitive landscapes.
• Collaborate for Creativity: Work alongside creatives to develop engaging, market-specific ad content that reflects Whittard’s tone and ethos.
• Integrated Strategy: Partner with CRM, analytics, brand, and e-commerce teams to align campaigns with wider company goals.
• Deliver Insights: Analyze performance data and provide actionable recommendations based on comprehensive regional breakdowns.
• Stay Ahead: Monitor evolving regulations, privacy laws (e.g., GDPR, CCPA), and platform policies to ensure compliance.
• Agency Partnership: Manage and direct external agencies or freelancers, ensuring campaigns are executed to the highest standard.

About You

Competencies:

• Global Perspective: You adapt campaigns to regional behaviours, trends, and tastes.
• Analytical & Tactical: You’re fluent in digital metrics, attribution models, and performance tracking.
• Organized & Strategic: Precise in planning, you allocate budgets and optimize media with accuracy.
• Action-Oriented: Quick to test, learn, and iterate based on real-time data.
• Natural Collaborator: You bring people together across functions and regions to achieve shared goals.

Experience:

• Proven Expertise: 3–5 years in digital performance marketing (in-house retail preferred).
• Channel Mastery: Experience running campaigns on Meta, Google Ads, YouTube, TikTok, and/or programmatic channels.
• Cross-Border Skills: A history of scaling acquisition efforts in both UK and US markets.
• Creative Localizer: Adapts content to suit varied regional audiences.
• Tech Fluency: Hands-on experience with GA4, Meta Ads Manager, Shopify, Looker/Tableau, and Google Shopping.

Why Whittard?

At Whittard, we celebrate curiosity, creativity, and continuous growth. Joining us is not just about driving campaigns; it’s about uncovering the exceptional in yourself and in our brand. You’ll work in a collaborative, supportive environment where your ideas and impact will make a genuine difference.

We offer:

• Generous holiday allowance + enjoy your birthday off
• Monthly product allowance
• Up to 50% store discount on Whittard products to enjoy our remarkable range
• Development opportunities aligned with your goals and a culture of recognition where contributions are celebrated
• Auto-enrolment Pension scheme
• Access to our wellbeing portal and Employee Assistance Programme
• Selection of family-friendly benefits… And much more!

If you’re eager to lead performance marketing in a role where every campaign tells a story and every strategy sparks discovery, we’d love to hear from you. Apply now and help us grow Whittard’s legacy, one campaign at a time.