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Performance Marketing Manager

Free Soul

London

Hybrid

GBP 45,000 - 65,000

Full time

Yesterday

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Job summary

A leading wellness brand is seeking a Performance Marketing Manager to drive customer acquisition and revenue growth through effective management of Paid Social and Google Ads. The role emphasizes analytical skills, creativity, and collaboration with creative teams to optimize campaigns. Join a mission-driven team that values flexibility and individual contributions, while enjoying a hybrid working environment and various employee perks.

Benefits

Free Soul product pantry

30% friends and family discount

Dog-friendly office

Access to Vitality health insurance post-probation

Monthly team socials

Work laptop and full desk set-up

Pension plan

Qualifications

5+ years of experience managing Paid Social and Google Ads campaigns.
Proven track record of hitting acquisition and revenue targets.

Responsibilities

Manage Paid Social and Paid Search channels for customer acquisition.
Monitor, analyse, and report on campaign performance.

Skills

Analytical

Results-driven

Organised

Proactive

Tools

Google Analytics

Meta Ads Manager

Fospha

Northbeam

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Performance Marketing Manager | Hybrid work from our office in Marylebone

Who we are:

We’re Free Soul, the brand that lets you define wellness because no two journeys are ever the same. We shine a light on the unfiltered journey to well-being, not the industry-standard kind, but the simple, real notion of being well.

How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. We’re Free Soul, where health meets unapologetic realness.

Working at Free Soul is more than just a job—it’s a purpose, a mission where every team member cares deeply about what we’re working towards.

Here, everyone’s welcome. Our community isn’t just our customers; it’s our team, creators, and everyone we connect with, built on trust, integrity, and a shared passion.

We’re all in—100%. We back each other, go above and beyond for our community and adapt to the evolving needs of our customers. Flexibility is our strength, and we never do things halfway. From products to projects, we do it right because we’re committed to supporting every stage of her wellness journey.

We own the women’s nutrition space by doing things differently—liberating, not restricting. We celebrate all aspects of womanhood, quirks, flaws, and all, reflecting real female journeys and giving everyone the freedom to be themselves. When our team’s individuality shines, so do our best ideas.

That’s what makes Free Soul a truly special place to work.

The Role:

We are looking for a highly analytical and results-driven Performance Marketing Manager to take ownership of our Paid Social and Paid Search channels. This role is pivotal in driving new customer acquisition, revenue growth, and brand visibility. You will be responsible for managing budgets, optimising campaigns, and scaling performance across multiple platforms.

Key Responsibilities:

Paid Social (Meta, TikTok, Snapchat, etc.):

Plan, execute, and optimise paid social campaigns to drive acquisition and revenue
Manage campaign structures, audience segmentation, creative testing, and bid strategies
Collaborate with the creative team to produce high-performing ads tailored to platform requirements
Analyse performance data and develop actionable insights to refine campaign strategies

Google Ads (Search, Shopping, YouTube, etc.):

Build and manage Google Ads campaigns, ensuring strong ROAS and CAC performance
Optimise keyword targeting, ad copy, and landing pages for search and shopping campaigns
Leverage audience and remarketing strategies to improve conversion rates and lifetime value
Explore opportunities in YouTube ads & Demand Gen to expand brand awareness and reach

Performance Analysis & Reporting:

Monitor, analyse, and report on campaign performance, providing weekly and monthly updates
Own the performance marketing budget, ensuring efficient spend and alignment with business goals
A/B test creatives, copy, audiences, and landing pages to continually improve performance

Strategy & Innovation:

Identify and test new paid media opportunities to drive incremental growth
Stay ahead of industry trends and platform updates to maintain a competitive edge
Work collaboratively with the CRM and content teams to align messaging across the customer journey

What We’re Looking For:

5+ years of experience in managing Paid Social and Google Ads campaigns, ideally for a D2C brand
Proven track record of hitting acquisition and revenue targets in a competitive market
Strong analytical skills with experience using Google Analytics, Meta Ads Manager, Fospha, Northbeam and other performance tools
Creative mindset with an ability to collaborate on ad concepts and test new formats
Highly organised, with the ability to manage multiple campaigns and priorities simultaneously
Proactive, data-driven, and passionate about driving results

What You'll Get In Return

Adjustable working around core working hours of 10:00-16:00
Free Soul product pantry - access to a variety of FS products in the office
Your 3 monthly FS essentials - free!
30% friends and family discount
Hybrid working: 3 days in the office per week
Dog-friendly office
Access to Vitality health insurance post-probation
Monthly team socials, lunch & learns and internal events
Work laptop and full desk set-up
Pension plan
A brand-new office environment, designed to be an inspiring place to work, collaborate and grow

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Wellness and Fitness Services

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