Performance Marketing Manager

VWA (Victoria Wall Associates); London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading festival promoter in London is seeking a Performance Marketing Manager to drive performance through innovative paid media strategies and community engagement initiatives. The role involves collaboration with marketing teams and leveraging data for campaign optimisation. Competitive benefits and hybrid working are offered.

Benefits

Private Health Cover

Dental Cover

Enhanced Maternity Cover

Additional Annual Leave

Qualifications

• Experience in the music or festival industry preferred.
• Proven expertise in performance marketing with focus on ticket sales.
• Strong knowledge of paid media platforms.

Responsibilities

• Drive performance through paid media strategies and community engagement.
• Lead planning, execution, and optimisation of paid media campaigns.
• Deliver insights on campaign performance and optimisations.

Skills

Performance Marketing

Data Analysis

Project Management

Tools

CRM

Ad Platforms

Analytics

Job description

3-PMM/RVF
Performance Marketing Manager
Permanent
ASAP start
Hybrid
Up to £70k

About the Client:

This is a fantastic opportunity to join a dynamic and fast-growing festival promoter overseeing a portfolio of UK and European music festivals. With a passion for live experiences and a commitment to innovation, our client deliver unforgettable events that bring people together. They are seeking a Performance Marketing Manager to join their innovative team.

About the role:

This fantastic Performance Marketing Manager role will drive performance through paid media strategies and community engagement initiatives. Responsibilities will include (but are not limited to):

• Paid media strategy and execution - leading the planning, execution and optimisation of paid media campaigns across various platforms to maximise ticket sales and fan engagement
• Collaboration with the marketing and social teams to integrate organic and community-driven strategies into the paid media plan, ensuring consistency across all channels
• Leveraging influencers, fan communities, and content marketing to support paid media campaigns and boost organic engagement, focusing on engaging festival-goers before, during, and after the event
• Adapting campaign strategies based on real-time shifts in data ticket sales, festival line-up changes, and fan feedback
• Leading the evolution and integration of the marketing tech stack
• Implementing marketing automation solutions
• Delivering insights on campaign performance, optimisations, and critical trends to internal stakeholders, focusing on driving revenue growth and fan engagement

The successful Performance Marketing Manager candidate will have:

• Experience in the music, live events, or festival industry (this is preferred)
• Proven expertise in performance marketing with a focus on ticket sales, fan engagement, and real-time campaign optimisation
• Strong knowledge of paid media platforms and experience with festival seasonality and campaign phasing
• Expertise in marketing technology stack management and automation solutions, including CRM, ad platforms, and analytics
• Excellent analytical skills, with the ability to translate data into actionable insights that drive revenue and engagement
• Strong project management skills, capable of managing multiple campaigns during festival peaks
• Self-motivated and innovative
• High level of initiative and desire to develop

Additional information:

• Hybrid working (3 days in the office, 2 at home)
• Competitive benefits, including private health and dental cover, enhanced maternity cover, and additional annual leave allowance for years of service
• On-site attendance at large-scale festivals and events

If this dynamic Performance Marketing Manager role appeals to you, please apply today!