Performance Marketing Manager

Whittard of Chelsea; Abingdon; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to spearhead their digital marketing initiatives. This role offers the opportunity to develop and execute data-driven strategies that enhance customer acquisition and retention across UK and US markets. You will manage key performance channels, ensuring campaigns are optimized for maximum impact while collaborating with creative teams to produce engaging content. Join a supportive environment that values curiosity and creativity, where your contributions will significantly shape the company's growth trajectory.

Benefits

Generous holiday allowance

Birthday off

Monthly product allowance

Up to 50% store discount

Development opportunities

Auto-enrolment Pension scheme

Access to wellbeing resources

Employee Assistance Programme

Family-friendly benefits

Qualifications

• 3-5 years of experience in digital performance marketing, preferably in retail.
• Proven track record of running successful campaigns on Meta, Google Ads, and TikTok.

Responsibilities

• Lead performance marketing strategies for UK and US markets.
• Optimize campaign budgets focusing on CAC, CLTV, and ROAS.

Skills

Digital Performance Marketing

Data Analysis

Campaign Optimization

Cross-Border Marketing

Creative Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics 4

Meta Ads Manager

Shopify

Looker/Tableau

Google Shopping

Job description

Department – Marketing

Are you ready to combine strategic vision with creative execution, driving impactful digital marketing campaigns that reach customers across borders? At Whittard of Chelsea, we’ve been sharing the delights of exceptional teas, coffees, and hot chocolates since 1886. Now, we’re looking for a talented Performance Marketing Manager to play a key role in our growth story, delivering results in both the UK and US markets.

About the Role

This is your chance to lead Whittard’s performance marketing efforts, developing and executing data-driven strategies that aim to acquire, convert, and retain customers while growing revenue. You’ll take full ownership of key performance channels like Paid Search, Paid Social, Programmatic, and Affiliate Marketing, ensuring every campaign is optimised for maximum impact. You’ll thrive in a fast-paced, dynamic environment, working closely with internal teams and external agencies to align acquisition and retention strategies. With a sharp commercial eye and data-informed mindset, you’ll craft campaigns that drive meaningful results, ensuring every market feels Whittard’s uniquely warm and welcoming touch.

Please note this role involves hybrid working and requires 3 days in our office – Abingdon, Oxfordshire (OX14 4SH), with 4 days during probation.

Key Responsibilities

1. Lead with Data: Own and manage performance marketing budgets in the UK and US, optimizing investments with a focus on CAC, CLTV, and ROAS.
2. Execute & Optimize: Oversee campaigns across channels like Meta, Google (Search, Shopping, YouTube), TikTok, and programmatic platforms, fine-tuning for efficiency and effectiveness.
3. Regional Expertise: Tailor paid media strategies to fit market trends, seasonal opportunities, and competitive landscapes.
4. Collaborate for Creativity: Work alongside creatives to develop engaging, market-specific ad content that reflects Whittard’s tone and ethos.
5. Integrated Strategy: Partner with CRM, analytics, brand, and e-commerce teams to align campaigns with wider company goals.
6. Deliver Insights: Analyze performance data and provide actionable recommendations based on comprehensive regional breakdowns.
7. Stay Ahead: Monitor evolving regulations, privacy laws (e.g., GDPR, CCPA), and platform policies to ensure compliance.
8. Agency Partnership: Manage and direct external agencies or freelancers, ensuring campaigns are executed to the highest standard.

About You

Competencies

• Global Perspective: You adapt campaigns to regional behaviors, trends, and tastes.
• Analytical & Tactical: You’re fluent in digital metrics, attribution models, and performance tracking.
• Organized & Strategic: Precise in planning, you allocate budgets and optimize media with accuracy.
• Action-Oriented: Quick to test, learn, and iterate based on real-time data.
• Natural Collaborator: You bring people together across functions and regions to achieve shared goals.

Experience

• Proven Expertise: 3–5 years in digital performance marketing (in-house retail preferred).
• Channel Mastery: Experience running campaigns on Meta, Google Ads, YouTube, TikTok, and/or programmatic channels.
• Cross-Border Skills: A history of scaling acquisition efforts in both UK and US markets.
• Creative Localizer: Adapts content to suit varied regional audiences.
• Tech Fluency: Hands-on experience with GA4, Meta Ads Manager, Shopify, Looker/Tableau, and Google Shopping.

Why Whittard? At Whittard, we celebrate curiosity, creativity, and continuous growth. Joining us is not just about driving campaigns; it’s about uncovering the exceptional in yourself and in our brand. You’ll work in a collaborative, supportive environment where your ideas and impact will make a genuine difference. We offer:

• Generous holiday allowance + enjoy your birthday off
• Monthly product allowance
• Up to 50% store discount on Whittard products
• Development opportunities and a culture of recognition
• Auto-enrolment Pension scheme
• Access to wellbeing resources and Employee Assistance Programme
• Family-friendly benefits

If you’re eager to lead performance marketing in a role where every campaign tells a story and every strategy sparks discovery, we’d love to hear from you. Apply now and help us grow Whittard’s legacy, one campaign at a time.