Performance Marketing Manager, Customer Growth

Amazon; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Performance Marketing Manager to drive customer growth through innovative marketing strategies. This role involves managing campaigns across various channels, analyzing customer behavior, and collaborating with teams to optimize engagement and retention. The ideal candidate will have extensive marketing experience and strong analytical skills, focusing on automation and personalization at scale.

Qualifications

• 5+ years of professional marketing experience.
• Experience building and executing marketing campaigns.
• Strong analytical skills with SQL or similar.

Responsibilities

• Conceptualize and execute direct marketing campaigns across multiple channels.
• Analyze customer engagement metrics and trends.
• Collaborate with cross-org stakeholders to achieve shared goals.

Skills

Analytical Skills

Communication

Problem Solving

Education

Bachelor's Degree

Tools

Excel

Tableau

SQL

Job description

Performance Marketing Manager, Customer Growth

The XCM (Cross Channel, Cross Category Marketing) team at Amazon India is seeking a talented, highly motivated and seasoned performance marketer with a strong CRM or customer lifecycle engagement knowledge, and broad marketing experience across executing the plans, acquisition, engagement, and/or product marketing. Candidates will work cross-functionally and drive programs that reach millions of customers. This role provides an opportunity to develop original ideas, approaches, and solutions in a competitive and ever-changing business climate.


Key job responsibilities
• Form and execute strategy to solve complex problems which involves large scale data analysis with a continuous focus to automate and simplify.
• Work as a marketer on key personalized channels such as Push, Email & WhatsApp, tactical as well operationalizing the campaigns with stakeholders and setting up processes for frictionless operations while ideating on the product enhancement requirements, while in consideration of target customer segments, competitive environment, our program’s strengths and areas to invest for future innovations.
• Develop relationships and work collaboratively with the cross-org stakeholders to work on achieving the shared goals; maximize opportunities identified through collaboration with teams.
• Share and learn worldwide best practices, to mutually help among worldwide marketing teams and achieve goals.
• Diving deep into customer cohort level engagement and retention performance to identify patterns and trends; Articulate plans, experimentation roadmaps and results to stakeholders.
• Design and carry out well-structured experiments (including tracking, measuring, and reporting) and understand customer behavior to apply/share those insights.
• Build, execute and scale cross-functional marketing programs from concept to completion, holding a high bar for campaign quality and process across business units and partner teams


A day in the life
Performance Marketing Manager, Customer Growth will be responsible for conceptualizing, executing and continually improving end-to-end direct marketing campaigns across personalized channels (Push, email, WhatsApp) along with Mobile app growth channels (Google, Meta, Snapchat and Programmatic etc.). With a particular emphasis on driving automation and personalization at scale, you’ll support and drive campaigns for retail, non-retail, key events and engagement marketing. And will manage customer engagement metrics including first purchase, repeat purchase, cross-category purchase, retention and reactivation - this will be across a diverse set of programs (e.g. Acquisition, settlement and reactivation etc.). The role will identify valuable trends/opportunities through data analysis, mapping the customer journey through funnel based (drip marketing) nudges, defining customer segmentation, and ideating marketing plans through the personalized marketing channels namely Push, WhatsApp Notifications, Email, In-App messaging and Mobile app growth channels (Meta, Google, Snapchat etc.).

About the team
The Amazon India Performance marketing team is responsible for overseeing the business and product charter for our key traffic driving channels. On the business front, we own the management of the channel’s contribution to site revenue, customer growth (acquisition, settlement and reactivation) which we achieve by driving traffic through personalized (Push, Email, WhatsApp), automated channels (Google, Meta) and Associates network on a daily basis. Even at this scale, we deliver simple and intuitive experiences to customers owing to complex automation capabilities and sophisticated marketing products.

BASIC QUALIFICATIONS

- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- A mind for innovation, customer obsessed, and learning through testing is highly valued.

PREFERRED QUALIFICATIONS

- We are looking for someone who will exhibit strong analytical skills (well versed with SQL or similar querying skills) with the ability to work in a fast-paced, innovative climate.
- The successful candidate will be highly analytical and detail-oriented, possess good communication and writing skills and be comfortable in taking necessary action with minimal supervision.
- Candidates must demonstrate a superior track record for creative problem solving and strategic thinking.
- Requirements include a minimum of 4-6 years of marketing experience in online or software industries with a heavy bias towards customer acquisition, engagement, settlement and churn reduction in the e-commerce environments.

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