Performance Marketing Lead: ROI Growth & Agency Oversight

Rail Delivery Group; Greater London; On-site; GBP 38,000 - 45,000; Full time

Benefits offered by this job

75% discount on rail travel (work/leis

30 Days annual leave

Personal Development Days

Season Ticket Loan

Pension scheme

Private Medical Insurance

Health Cash Plan

Flexible benefits portal

Flexible working arrangements

Job summary

Rail Delivery Group is seeking a Performance Marketing Manager to lead always-on acquisition for Railcards and National Rail offers. You’ll manage campaigns across Paid Search, Paid Social, Display and Affiliate Marketing, driving ROI and growth.

You will work as the day-to-day lead for our media agency, analyse campaign data, report insights to stakeholders, and own budgets to deliver against KPIs with continuous optimisation.

Qualifications

• Self-motivated with proven experience of media agency management.
• Working knowledge of Paid Search, Paid Social, Display and Affiliate Marketing.

Responsibilities

• Analyse campaign and website performance data to identify trends and opportunities.
• Produce performance reporting and translate insights for stakeholders.
• Own performance marketing budgets and collaborate with agencies and internal teams to hit KPIs.

Skills

Media agency management

Paid Search

Paid Social

Display

Affiliate Marketing

GA4 / Analytics

Tools

GA4

Job description

Rail Delivery Group is seeking a Performance Marketing Manager to lead always-on acquisition for Railcards and National Rail offers. You’ll manage campaigns across Paid Search, Paid Social, Display and Affiliate Marketing, driving ROI and growth.

You will work as the day-to-day lead for our media agency, analyse campaign data, report insights to stakeholders, and own budgets to deliver against KPIs with continuous optimisation.