Performance Marketing Manager - (12 Month FTC)

Rail Delivery Group; Greater London; On-site; GBP 38,000 - 45,000; Full time

Benefits offered by this job

75% discount on rail travel (work/leis

30 Days annual leave

Personal Development Days

Season Ticket Loan

Pension scheme

Private Medical Insurance

Health Cash Plan

Flexible benefits portal

Flexible working arrangements

Job summary

Rail Delivery Group is seeking a Performance Marketing Manager to lead always-on acquisition for Railcards and National Rail offers. You’ll manage campaigns across Paid Search, Paid Social, Display and Affiliate Marketing, driving ROI and growth.

You will work as the day-to-day lead for our media agency, analyse campaign data, report insights to stakeholders, and own budgets to deliver against KPIs with continuous optimisation.

Qualifications

• Self-motivated with proven experience of media agency management.
• Working knowledge of Paid Search, Paid Social, Display and Affiliate Marketing.

Responsibilities

• Analyse campaign and website performance data to identify trends and opportunities.
• Produce performance reporting and translate insights for stakeholders.
• Own performance marketing budgets and collaborate with agencies and internal teams to hit KPIs.

Skills

Media agency management

Paid Search

Paid Social

Display

Affiliate Marketing

GA4 / Analytics

Tools

GA4

Job description

Closing Date for Applications

11th September 2026

SalaryRange

38162 - 45,000 per annum

What is the purpose of this job?

We’re looking for a Performance Marketing Manager to oversee always-on acquisition activity for Railcards and National Rail 2FOR1 offers, ensuring campaigns maximise return on investment and contribute to business growth.

The Performance Marketing Manager will act as the day-to-day lead for our media agency, ensuring campaigns are delivered effectively across Paid Search, Paid Social, Display and Affiliate channels, with a focus on continuous optimisation and delivering measurable results.

What can I expect to do in this job?

They will analyse campaign and website performance data, identifying trends, opportunities and actionable insights to improve future activity. They will also produce performance reporting using agency data and internal analytics tools, translating complex information into clear recommendations for stakeholders.

The successful candidate will take ownership of performance marketing budgets and results, working closely with agency partners and internal teams to drive continual improvement and deliver against agreed KPIs.

• The ideal person will be:
• Self-motivated with proven experienceofmedia agency managementand a working knowledge and understanding ofPaidSearch,Paid Social,Display andAffiliate Marketing.It is essential youcandemonstrateexperience or competence of:
• Use knowledge andexpertiseacquiredthrough professional qualification or past work experienceto develop,implementand evaluateperformance marketingplans,deliveringto agreedobjectives.
• Work with agencies to define media plans from briefing to delivery, providing direction on tactical optimisations.
• Stakeholder management: communicate effectively andfrequentlywith multiple stakeholders, includingmediaagencies, marketing teams internally and externally and suppliers.
• Measure,monitorand reportmarketingresults and impact with insightful key learnings.
• Experience of Google Analytics (GA4) or other digital analytics platforms would beadvantageousbut is not essential.
• Strong understanding of performance marketing metrics including CPA, conversion rate, ROAS, CTR and revenue contribution, with the ability to assess channel performance and recommend improvements.

Why Work for RDG?

We offer a highly competitive package, including:

• 75% discount on rail travel (for work and leisure), plus international rail discounts
• 30 Days annual leave (plus buy/sell options and additional leave for key life events)
• Two Personal Development Days are granted to employees annually
• Interest‑free Season Ticket Loan for commuting costs
• Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
• Pension scheme – up to 8.64% employer contribution
• Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
• Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
• Flexible working arrangements available