Performance Marketing Lead: Growth & ROI Optimisation

AP Personnel; United Kingdom; On-site; GBP 65,000 - 75,000; Full time

Job summary

AP Personnel is seeking a Performance Marketing Manager to drive customer growth and deliver measurable commercial outcomes by managing and optimising our client's marketing channels across all island markets.

The role will lead performance marketing, website optimisation, customer acquisition, conversion improvement and data‑driven testing to maximise return on marketing investment, while building in-house digital capability and leveraging external partners where specialist expertise is

Qualifications

• Strong hands-on performance marketing experience across major platforms (Google Ads, Meta).
• Experience managing digital marketing budgets against CPA, CAC, ROAS metrics.

Responsibilities

• Lead performance marketing, website optimisation, customer acquisition and conversion improvement.
• Drive data-driven testing to maximise return on marketing investment and build in-house capability.

Skills

Performance marketing

Paid digital campaigns

Budget management

Conversion optimization

Data-driven testing

Job description

AP Personnel is seeking a Performance Marketing Manager to drive customer growth and deliver measurable commercial outcomes by managing and optimising our client's marketing channels across all island markets.

The role will lead performance marketing, website optimisation, customer acquisition, conversion improvement and data‑driven testing to maximise return on marketing investment, while building in-house digital capability and leveraging external partners where specialist expertise is