Head of Performance Marketing

Recruitment Solutions (NW) Ltd; Manchester; On-site; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Onsite Gym

Onsite Restaurants

On Site Parking

Discounts across high street products

Job summary

Recruitment Solutions (NW) Ltd in Manchester is seeking a Head of Performance Marketing to lead the end-to-end paid and organic activation, driving customer acquisition, digital growth and profitability across all channels.

You will own the strategy, forecasting, ROI/ROAS benchmarks and collaborate with analytics, CRM, eCommerce and merchandising teams to maximize contribution and long-term growth. The role commands £70-80k DOE and onsite facilities.

Qualifications

• Experience managing £10m+ media budgets with accountability for ROI/ROAS.
• Strong acquisition metrics understanding and media mix modelling.
• Forecasting, budgeting and profit accountability for digital campaigns.
• Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube) and SEO.
• Deep experience in attribution modelling and analytics collaboration.
• Proven ability to drive upper-funnel marketing and long-term growth.

Responsibilities

• Own end-to-end performance marketing strategy across paid search, social, affiliates, programmatic, display, YouTube and SEO.
• Forecast traffic, spend, revenue, and contribution margin to support planning.
• Increase profitability by optimising campaigns, media buying and targeting.
• Lead upper-funnel initiatives and align with brand/CRM plans.
• Collaborate with analytics, data science and wider marketing teams to improve insights.
• Manage external agencies with KPI-driven contracts and performance reviews.

Skills

Paid media management

Forecasting

Budgeting

GA4

Looker Studio

Attribution modelling

SEO

Programmatic

YouTube Ads

Tools

Google Ads

Meta (Facebook)

TikTok Ads

Programmatic DSPs

YouTube Ads

Looker Studio

Job description

We are currently recruiting for a Head of Performance Marketing. Our client are looking for a commercially driven leader who responsible for delivering customer acquisition, digital growth, and profit improvement across all paid and organic digital channels. This role owns the performance marketing strategy, media planning and channel mix optimisation, with a stern focus on profitability.

Head of Performance Marketing – Respinsibilities:

• Own the end-to-end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube and SEO ensuring optimal channel mix and investment.
• Deliver customer acquisition and revenue targets with clear ROI/ROAS, and CPA benchmarks across all digital channels.
• Forecast traffic, spend, revenue, and contribution margin, to support financial planning and strategic trade decisions.
• Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling.
• Lead upper-funnel strategies (Awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives.
• Deeply understand the digital customer, segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies.
• Work in partnership with the analytics and data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels.
• Collaborate with the wider marketing team including Brand, CRM, eCommerce and merchandising teams to ensure integrated messaging and timing across all campaigns.
• Drive innovation in media strategy through test-and-learn programs, new channel exploration and automation.
• Manage external media, SEO and affiliate agencies to high performance standards, including negotiation of contracts and holding them accountable against set KPI’s
• Involvement in the development of the in-house team of digital channel specialists, driving for a culture of high performance.
• Keep up to speed with platform related changes, audience behaviours, competitor activity and retail media.

Head of Performance Marketing – Candidate Profile:

• Proven experience in managing a commercially driven performance marketing function and managing £10m+ of media budgets
• Second nature understanding of acquisition metrics, media mix modelling, and digital customer behaviour.
• Strong forecasting, budgeting and profit accountability – Focused on improving channel contribution and efficiency.
• Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, Programmatic DSPs) SEO and affiliate networks.
• Deep experience in attribution modelling, GA4, Looker Studio and partnering with analytics teams to drive data-led decisions.
• Strong grasp of upper-funnel media and its role in building long-term growth and customer pipelines.
• Experience with footfall attribution models and bridging digital activity to offline retail impact.
• Excellent leadership and stakeholder management skills, with a track record of developing performance marketing teams.

Head of Performance Marketing – Package:

• Salary – £70-80k DOE
• Onsite Gym
• Onsite Restaurants
• On Site Parking
• Extensive discount across high street products
• Growing the Performance Marketing Culture