Performance Marketing Manager — Scale Paid Media ROI

Localised Inc.; Marlow; On-site; GBP 60,000 - 90,000; Full time

Job summary

Localised is seeking a Performance Marketing Manager to join our Marlow, UK team. You will design and execute paid media strategies across SEM, social, and display channels to drive customer acquisition and revenue growth.

You will collaborate with marketing, creative, and analytics to deliver campaigns that maximize ROI and align with global localisation goals. You will lead big-budget campaigns, monitor core KPIs, and continuously test new approaches while building strong relationships with

Qualifications

• Degree in marketing, advertising, or a related field; Google Ads or Facebook Blueprint certifications are desirable.
• Deep knowledge of search engines, social platforms and advertising platforms including Google Ads, TikTok, and Meta.
• Proven track record managing high six-figure marketing budgets with strong ROI.
• Strong analytical skills and data-driven decision making.
• Experience planning and executing paid media campaigns across multiple channels.
• Solid project management and ability to lead cross-functional teams.
• Ability to analyse campaign data, extract insights, and present recommendations.
• Strong business acumen and strategic thinking to drive growth through paid media.

Responsibilities

• Develop and execute strategic paid media plans and campaigns with large budgets.
• Lead planning, implementation, and optimisation of campaigns across SEM, display, social, and other platforms.
• Improve paid media strategies by staying current with industry trends and tech advances.
• Apply innovative approaches to maximise campaign performance and ROI.
• Oversee day-to-day campaign management: budget allocation, bidding, ad copy, targeting, tracking.
• Monitor KPIs (CTR, conversions, CPA, ROAS) and make data-driven decisions.
• Analyse performance data, generate insights, and provide actionable recommendations.
• Lead testing and experimentation (A/B tests, ad creative, landing pages).
• Develop and maintain relationships with external partners, agencies, and platforms.

Skills

Analytics

Budget management

Campaign optimization

Cross-functional teamwork

Education

Marketing degree

Tools

Google Ads

Facebook Blueprint

TikTok Ads

Meta Ads

Job description

Localised is seeking a Performance Marketing Manager to join our Marlow, UK team. You will design and execute paid media strategies across SEM, social, and display channels to drive customer acquisition and revenue growth.

You will collaborate with marketing, creative, and analytics to deliver campaigns that maximize ROI and align with global localisation goals. You will lead big-budget campaigns, monitor core KPIs, and continuously test new approaches while building strong relationships with