Performance Analytics Associate Director

OMPHDMUK PHD Media Limited; United Kingdom; On-site; GBP 110,000 - 140,000; Full time

Job summary

Omnicom Group is seeking an Associate Director – Performance Analytics for the Entain account. You will lead the testing program, turn test results into insight‑led guidance, and analyse performance data to drive channel optimisation, targeting and near‑term strategic direction across multiple brands.

You will shape the testing program and lead platform data analysis to uncover patterns and steer investment decisions through actionable insights.

Qualifications

• Expertise in campaign performance analytics (incrementality testing, attribution, KPI tracking, forecasting).
• Expertise in audience analytics (segmentation, targeting, cross‑channel reach).
• Strong statistics knowledge: sampling, hypothesis testing, descriptive stats, correlation analysis.

Responsibilities

• Operationalise and lead the testing program, drive cross‑team adoption of tools and processes.
• Design and evaluate test‑and‑learn initiatives (A/B tests, geo experiments, lift studies).
• Produce clear, actionable insights from online performance, cross‑channel results and audience data.
• Develop best‑practice analyses and short‑term performance forecasts.
• Translate complex analytics into concise recommendations aligned with strategic objectives.
• Partner with Planning, Strategy, and Client Service to ensure data informs investment decisions.
• Act as central analytics contact for Entain, guiding stakeholders on interpretation and implications.

Skills

Campaign analytics

Audience analytics

Statistics

Communication skills

Storytelling

Influencing decisions

Tools

SQL

Excel

BigQuery

Snowflake

DV360

Google Ads

Facebook Business Manager

Nielsen

Ad Server

AppsFlyer

Google Analytics

Adobe Analytics

Job description

Job Function & Subfunction

Job Function: Data and Analytics

Job Subfunction: Data Strategy and Governance

Job Description

This role runs our testing program and turns media performance and test results into insight-led guidance that shapes smarter decision-making. As Associate Director – Performance Analytics on the Entain account, you will play a critical role in turning test ideas into robust experimentation, and analysing performance data to inform channel performance optimisation, targeting, planning and near-term strategic direction across multiple brands. Your focus is on shaping our testing program and leading platform data analysis to uncover patterns, and steering investment & optimisation decisions through insight. Reporting into the Data Strategy BD, you will act as a senior analytics advisor‑connecting key commercial outcomes (player acquisition, deposits, retention and revenue) with media intelligence (incrementality testing, audience strategies, optimisation decisions and cross‑channel reach) to uncover actionable insights that drive media investment, optimisation and strategic decision‑making.

Responsibilities

• Leading the operationalisation of our testing program: driving the application of the cross-team process, the adoption of the tools like the testing template & tracker by internal team and clients, the review of results and identification of best practices and sharing with clients
• Designing and evaluating test‑and‑learn initiatives (e.g. A/B tests, geo experiments, lift studies) with the support of measurement & channel specialists to evidence incremental contribution of paid media.
• Producing clear, actionable insights from online platforms performance, cross‑channel campaign results and audience data analysis to support activation teams inform targeting, channel selection and media planning decisions.
• Developing best practice analysis and short‑term performance forecasts.
• Translating complex analysis into concise recommendations aligned with wider strategic objectives.
• Partnering with Planning, Strategy, and Client Service teams to ensure data informs investment and optimisation—not just measurement.
• Acting as the central analytics point of contact for Entain, guiding internal and client stakeholders on performance analytics interpretation and implications.

Required:

• Expertise in both campaign performance analytics (incrementality testing methods, attribution, KPI tracking, forecasting) and audience analytics (segmentation, targeting, cross‑channel reach).
• Good statistical knowledge: sampling, and hypothesis testing, descriptive statistics, and correlation analysis.
• Deep understanding of digital media channels, measurement methodologies, performance marketing, and paid/organic social media.
• Advanced proficiency in SQL, Excel (pivot tables, VLOOKUP, macros), and data management platforms (BQ, Snowflake).
• Experience with analytics and media tools: DV360, Google Ads, Facebook Business Manager, Nielsen, Ad Server, AppsFlyer, Google Analytics, Adobe Analytics, etc.
• Strong communication and storytelling skills: able to translate complex analytics into actionable insights for non‑technical audiences.
• Demonstrable experience influencing media targeting, campaign decisions, or strategy through analytics.

Desirable:

• Experience in gaming, sports betting, or entertainment sector analytics.
• Proficiency in Python, R, or other statistical/programming languages.
• Experience with data platforms (CDPs/DMPs) and MarTech/AdTech stacks.
• Experience with visualization tools (Tableau, Power BI, Looker)
• Experience with omnichannel attribution, consumer journey optimisation or performance marketing

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager.

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