Performance Analytics Associate Director

PHD; Greater London; Presencial; GBP 90.000 - 130.000; Jornada completa

Descripción de la vacante

Omnicom is seeking an Associate Director – Performance Analytics to lead the testing program for the Entain account and turn results into insight-led recommendations across brands.

You will connect commercial outcomes with media intelligence to guide investment and optimisation decisions, while working a policy-driven in-office approach of at least three days per week.

Formación

• Experience in media or marketing analytics, ideally in an agency environment.
• Expertise in campaign performance analytics and audience analytics.
• Strong statistical knowledge: sampling, hypothesis testing, descriptive statistics.
• Deep understanding of digital media channels and measurement methodologies.
• Advanced proficiency in SQL and Excel; experience with data platforms.
• Experience with analytics and media tools listed in the ad (DV360, GA, Adobe Analytics, etc.).
• Strong communication and storytelling skills to translate insights for non-technical audiences.
• Demonstrated ability to influence media targeting or strategy via analytics.

Responsabilidades

• Operationalise the testing program and drive cross-team adoption of processes and templates.
• Design and evaluate test-and-learn initiatives with measurement and channel specialists.
• Produce clear insights from platform performance and audience data to support activation teams.
• Develop short-term performance forecasts and best-practice analyses.
• Translate complex analysis into actionable recommendations aligned with strategy.
• Ensure data informs investment and optimisation across planning teams.
• Act as central analytics contact for Entain, guiding stakeholders on interpretation.

Conocimientos

SQL

Excel

Forecasting

Attribution

KPI tracking

Hypothesis testing

Cross-channel reach

Audience analytics

Communication

Storytelling

Herramientas

DV360

Google Ads

Facebook Business Manager

Nielsen

Ad Server

AppsFlyer

Google Analytics

Adobe Analytics

Tableau

Power BI

Looker

BigQuery

Snowflake

Descripción del empleo

About the Role

This role runs our testing program and turns media performance and test results into insight-led guidance that shapes smarter decision-making. As Associate Director – Performance Analytics on the Entain account, you will play a critical role in turning test ideas into robust experimentation, and analysing performance data to inform channel performance optimisation, targeting, planning and near-term strategic direction across multiple brands. Your focus is on shaping our testing program and leading platform data analysis to uncover patterns, and steering investment & optimisation decisions through insight.

Agency

PHd

Job Function

Data and Analytics

Job Subfunction

Data Strategy and Governance

Job Description

About the Role

This role runs our testing program and turns media performance and test results into insight-led guidance that shapes smarter decision-making. As Associate Director – Performance Analytics on the Entain account, you will play a critical role in turning test ideas into robust experimentation, and analysing performance data to inform channel performance optimisation, targeting, planning and near-term strategic direction across multiple brands. Your focus is on shaping our testing program and leading platform data analysis to uncover patterns, and steering investment & optimisation decisions through insight.

Reporting into the Data Strategy BD, you will act as a senior analytics advisor -connecting key commercial outcomes (player acquisition, deposits, retention and revenue) with media intelligence (incrementality testing, audience strategies, optimisation decisions and cross-channel reach) to uncover actionable insights that drive media investment, optimisation and strategic decision-making.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Some of the things we’d like you to do:

• Leading the operationalisation of our testing program: driving the application of the cross-team process, the adoption of the tools like the testing template & tracker by internal team and clients, the review of results and identification of best practices and sharing with clients
• Designing and evaluating test-and-learn initiatives (e.g. A/B tests, geo experiments, lift studies) with the support of measurement & channel specialists to evidence incremental contribution of paid media.
• Producing clear, actionable insights from online platforms performance, cross-channel campaign results and audience data analysis to support activation teams inform targeting, channel selection and media planning decisions.
• Developing best practice analysis and short-term performance forecasts.
• Translating complex analysis into concise recommendations aligned with wider strategic objectives.
• Partnering with Planning, Strategy, and Client Service teams to ensure data informs investment and optimisation—not just measurement.
• Acting as the central analytics point of contact for Entain, guiding internal and client stakeholders on performance analytics interpretation and implications.

A bit about yourself

• Experience in media or marketing analytics & measurement, ideally in an agency environment.
• Expertise in both campaign performance analytics (incrementality testing methods, attribution, KPI tracking, forecasting) and audience analytics (segmentation, targeting, cross-channel reach).
• Good statistical knowledge: sampling, and hypothesis testing, descriptive statistics, and correlation analysis.
• Deep understanding of digital media channels, measurement methodologies, performance marketing, and paid/organic social media.
• Advanced proficiency in SQL, Excel (pivot tables, VLOOKUP, macros), and data management platforms (BQ, Snowflake).
• Experience with analytics and media tools: DV360, Google Ads, Facebook Business Manager, Nielsen, Ad Server, AppsFlyer, Google Analytics, Adobe Analytics, etc.
• Strong communication and storytelling skills: able to translate complex analytics into actionable insights for non-technical audiences.
• Demonstrable experience influencing media targeting, campaign decisions, or strategy through analytics.

Desirable

• Experience in gaming, sports betting, or entertainment sector analytics.
• Proficiency in Python, R, or other statistical/programming languages.
• Experience with data platforms (CDPs/DMPs) and MarTech/AdTech stacks.
• Experience with visualization tools (Tableau, Power BI, Looker)
• Experience with omnichannel attribution, consumer journey optimisation or performance marketing

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/