Director, Casino Performance Creative Strategy

Fanatics Inc.; Leeds; On-site; GBP 120,000 - 170,000; Full time

Job summary

Fanatics Betting & Gaming seeks a Director of Performance Creative Strategy to shape high-impact casino creative across paid social, apps and CTV. You’ll translate player insights into briefs, lead a fast-paced testing program, and partner with analytics to drive learnings and optimization. Travel and collaboration across teams are expected.

The role demands strong storytelling, data-driven decision making and the ability to guide a growing creative team toward high-performance outcomes.

Qualifications

• 8+ years of experience in creative strategy, performance creative or brand strategy.
• 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino.
• Portfolio showing hook-led, insight-driven creative and measurable results.
• Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks.
• Proven track record building and running large-scale creative testing programs.

Responsibilities

• Own the Casino performance creative strategy across paid social, apps, CTV, affiliates and lifecycle.
• Build and evolve the Casino creative variation framework with hooks, angles and offers.
• Translate insights into briefs for the internal creative agency and set iteration briefs.
• Define the testing agenda and run monthly tests to learn what wins.
• Collaborate with Media and Analytics to identify winners and fatigue early.
• Write test readouts and maintain a library of effective Casino concepts.
• Define performance territories and messaging opportunities to support briefs.
• Ensure creative briefs embed performance requirements across campaigns.

Skills

Creative strategy

Performance creative

Brand strategy

Gaming/casino knowledge

Platform-native creative

Creative testing programs

Analytical skills

Storytelling/writing

Leadership & mentoring

Job description

Fanatics Betting & Gaming seeks a Director of Performance Creative Strategy to shape high-impact casino creative across paid social, apps and CTV. You’ll translate player insights into briefs, lead a fast-paced testing program, and partner with analytics to drive learnings and optimization. Travel and collaboration across teams are expected.

The role demands strong storytelling, data-driven decision making and the ability to guide a growing creative team toward high-performance outcomes.