Data Strategy Director: Growth & Audience Mastery

Silverdrum; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Silver Drum, a global media agency, is seeking a Data Strategy Business Director to turn data into stronger audience strategies and measurable growth. You will lead across key accounts in charity and betting & gaming, with project work across travel and automotive, blending senior consultancy with hands-on delivery.

You will connect audience insight to commercial priorities, explain complex ideas clearly, and thrive when hands-on with data and technology when required.

Qualifications

• Experience in data and audience strategy within an agency, consultancy or relevant client-side environment
• Understand how first-party data, segmentation and audience activation can improve marketing effectiveness
• Confident advising senior stakeholders and translating complex data challenges into clear actions

Responsibilities

• Shape and deliver data strategies that support client growth, from defining audiences to activation and measurement
• Build trusted relationships with senior clients, translating business challenges into clear recommendations and practical plans
• Help manage and develop a small team, with junior hires planned as the consultancy grows
• Work with agency teams to help them understand where data can strengthen work and create opportunities
• Support the development of the consultancy's data strategy offering and growth of existing relationships
• Collaborate with technical and measurement specialists to ensure implementable recommendations and impact assessment

Skills

Data strategy

Audience strategy

Stakeholder management

Team leadership

Presentation & communication

Job description

Silver Drum, a global media agency, is seeking a Data Strategy Business Director to turn data into stronger audience strategies and measurable growth. You will lead across key accounts in charity and betting & gaming, with project work across travel and automotive, blending senior consultancy with hands-on delivery.

You will connect audience insight to commercial priorities, explain complex ideas clearly, and thrive when hands-on with data and technology when required.