Data Strategy Director: Growth & Activation (London, 3 days/wk)

Silverdrum; Greater London; Hybrid; GBP 90,000 - 110,000; Full time

Job summary

Silverdrum is seeking a Data Strategy Business Director in London to translate data into audience strategies that drive measurable business growth. You will work across charity and betting & gaming sectors, with activity spanning data strategy, segmentation, targeting and governance, guiding teams and delivering client-impactful insights.

You will combine senior consultancy with practical delivery, connecting audience insight to commercial priorities and engaging with senior stakeholders while

Qualifications

• Experience in data and audience strategy within an agency, consultancy or relevant client-side environment.
• Understand how first-party data, segmentation and audience activation can improve marketing effectiveness and deliver business results.
• Confident advising senior stakeholders, developing colleagues and turning complex data challenges into clear actions.
• Technical fluency: comfortable between strategic conversations and hands-on delivery.

Responsibilities

• Shape and deliver data strategies that support client growth, from defining audiences to activation and measurement.
• Build trusted relationships with senior clients, translating business challenges into clear recommendations and practical plans.
• Help manage and develop a small team, with further junior hires planned as the consultancy grows.
• Work closely with client teams across the agency, helping them understand where data can strengthen their work and create new opportunities.
• Support the development of the consultancy’s data strategy offering, identifying opportunities to grow existing relationships and win new projects.
• Work with technical and measurement specialists to ensure recommendations can be implemented and their impact assessed.

Skills

Data strategy

Audience segmentation

Stakeholder management

Hands-on analytics

Job description

Silverdrum is seeking a Data Strategy Business Director in London to translate data into audience strategies that drive measurable business growth. You will work across charity and betting & gaming sectors, with activity spanning data strategy, segmentation, targeting and governance, guiding teams and delivering client-impactful insights.

You will combine senior consultancy with practical delivery, connecting audience insight to commercial priorities and engaging with senior stakeholders while