Remote Senior Manager, Casino Performance Creative Strategy

Fanatics Betting & Gaming; Leeds, Greater London, Manchester; Remote; GBP 90,000 - 120,000; Full time

Job summary

Fanatics Betting & Gaming seeks a Senior Manager of Performance Creative Strategy for Casino. The role focuses on defining strategic priorities, identifying audience opportunities, and building briefs for internal teams to drive acquisition and retention.

You will lead a testing program, guide creative development and align with brand and GTM objectives. You will manage one Associate, perform insight-driven storytelling for senior leadership, and collaborate across marketing, media, and product

Qualifications

• 8+ years of experience in creative strategy, performance creative or brand strategy, including 3+ years leading creative strategy for a fast-growing D2C brand, mobile app, gaming or casino business.

Responsibilities

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle.
• Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency.
• Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Drive a high-velocity testing program across hooks, openers, formats, offers and creators.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.

Skills

Creative strategy

Performance creative

Brand strategy

Platform-native creative

UGC formats

Job description

Fanatics Betting & Gaming seeks a Senior Manager of Performance Creative Strategy for Casino. The role focuses on defining strategic priorities, identifying audience opportunities, and building briefs for internal teams to drive acquisition and retention.

You will lead a testing program, guide creative development and align with brand and GTM objectives. You will manage one Associate, perform insight-driven storytelling for senior leadership, and collaborate across marketing, media, and product