Casino Performance Creative Director

Fanaticsfbg; Leeds, Greater London; Vor Ort; GBP 120.000 - 180.000; Vollzeit

Zusammenfassung

Fanatics Betting & Gaming seeks a Director, Performance Creative Strategy to shape casino performance creative across paid social, app networks, CTV, affiliates and lifecycle. You’ll translate insights into briefs for the internal creative team and track performance to inform briefs and iteration.

The role reports to the Senior Director and manages one Associate, focusing on testing, scale and collaboration with Analytics, Brand and Marketing to embed performance into campaigns across the funnel.

Qualifikationen

• 8+ years of experience in creative strategy, performance creative or brand strategy.
• Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
• Deep knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks.
• Proven track record building and running creative testing programs at volume.
• Excellent storytelling and writing skills, from a hook to a campaign narrative.

Aufgaben

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
• Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts and iteration briefs on winning concepts.
• Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Casino players.
• Identify and define the performance territories and messaging opportunities to support creative briefs.
• Embed performance requirements into brand and full-funnel campaign briefs from the outset, ensuring clarity before creative development begins.

Kenntnisse

Creative strategy

Performance creative

Brand strategy

Data analysis

Leadership

Storytelling

Jobbeschreibung

Fanatics Betting & Gaming seeks a Director, Performance Creative Strategy to shape casino performance creative across paid social, app networks, CTV, affiliates and lifecycle. You’ll translate insights into briefs for the internal creative team and track performance to inform briefs and iteration.

The role reports to the Senior Director and manages one Associate, focusing on testing, scale and collaboration with Analytics, Brand and Marketing to embed performance into campaigns across the funnel.