Participation Growth & Engagement Marketing Lead

British Blind Sport; Loughborough; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

British Triathlon is seeking a Participation Marketing Manager to lead marketing for participation growth across its programmes, including Swim Bike Run, club support, and grassroots events. The role combines home-based work with Head Office in Loughborough.

You will plan and deliver marketing campaigns to raise awareness, drive sign-ups and repeat participation, working across development, events and clubs to turn programme goals into effective marketing activity.

Responsibilities

• Develop and deliver marketing plans to support participation growth and community engagement across British Triathlon's programmes and initiatives.
• Lead campaign activity to drive awareness, consideration, sign-up and repeat participation across the sport, spanning events, coaching and clubs.
• Support the promotion of participation initiatives including Swim Bike Run, Active Skills for Life, and other grassroots or entry-point programmes.
• Ensure campaigns are audience-led, insight-informed, and aligned to strategic priorities.
• Cross-functional partnership with Development Directorate
• Work closely with teams across the Development Directorate to understand priorities, programme objectives, target audiences, and delivery timelines.
• Partner with colleagues in Events, Clubs, Regional Managers, and Workforce/Coaching to translate programme goals into clear, effective marketing activity.
• Act as the key marketing contact for participation-related projects, ensuring strong communication and coordination between marketing and programme teams.

Job description

British Triathlon is seeking a Participation Marketing Manager to lead marketing for participation growth across its programmes, including Swim Bike Run, club support, and grassroots events. The role combines home-based work with Head Office in Loughborough.

You will plan and deliver marketing campaigns to raise awareness, drive sign-ups and repeat participation, working across development, events and clubs to turn programme goals into effective marketing activity.