Participation Marketing Manager

British Blind Sport; Loughborough; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

British Triathlon is seeking a Participation Marketing Manager to lead marketing for participation growth across its programmes, including Swim Bike Run, club support, and grassroots events. The role combines home-based work with Head Office in Loughborough.

You will plan and deliver marketing campaigns to raise awareness, drive sign-ups and repeat participation, working across development, events and clubs to turn programme goals into effective marketing activity.

Responsibilities

• Develop and deliver marketing plans to support participation growth and community engagement across British Triathlon's programmes and initiatives.
• Lead campaign activity to drive awareness, consideration, sign-up and repeat participation across the sport, spanning events, coaching and clubs.
• Support the promotion of participation initiatives including Swim Bike Run, Active Skills for Life, and other grassroots or entry-point programmes.
• Ensure campaigns are audience-led, insight-informed, and aligned to strategic priorities.
• Cross-functional partnership with Development Directorate
• Work closely with teams across the Development Directorate to understand priorities, programme objectives, target audiences, and delivery timelines.
• Partner with colleagues in Events, Clubs, Regional Managers, and Workforce/Coaching to translate programme goals into clear, effective marketing activity.
• Act as the key marketing contact for participation-related projects, ensuring strong communication and coordination between marketing and programme teams.

Job description

TheParticipation Marketing Managerwill lead the marketing of British Triathlonand Triathlon England’sdevelopment programmesto increase awareness, engagement and participation in the sport, ensuring initiatives such as Swim Bike Run, club support, workforcedevelopmentand grassroots events are well promoted, coordinated, and aligned with participation growthobjectives. Supporting British Triathlon to open up triathlon so athletes and communities can go further than they ever thought possible.

Location Hybrid - Home-based & British Triathlon Head Office in Loughborough, LE11 3QF Contact Name Jenny Spencer Contact Email [e-mail] Organisation British Triathlon

Participation campaign planning and delivery

• Develop and deliver marketing plans to support participation growth and community engagement across British Triathlon's programmes and initiatives.
• Lead campaign activity to drive awareness, consideration, sign-up and repeat participation across the sport, spanning events, coaching and clubs.
• Support the promotion of participation initiatives including Swim Bike Run, Active Skills for Life, and other grassroots or entry-point programmes.
• Ensure campaigns are audience-led, insight-informed, and aligned to strategic priorities.
• Cross-functional partnership with Development Directorate
• Work closely with teams across the Development Directorate to understand priorities, programme objectives, target audiences, and delivery timelines.
• Partner with colleagues in Events, Clubs, Regional Managers, and Workforce/Coaching to translate programme goals into clear, effective marketing activity.
• Act as the key marketing contact for participation-related projects, ensuring strong communication and coordination between marketing and programme teams.