Participation Marketing Manager

BeActive; Loughborough; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

British Triathlon is seeking a Participation Marketing Manager to lead the marketing of our development programmes, increasing awareness, engagement and participation in the sport. You will promote initiatives such as Swim Bike Run, club support, and grassroots events, ensuring campaigns are aligned with growth objectives.

Location: Hybrid – Home-based with British Triathlon Head Office in Loughborough; contact Jenny Spencer for details.

Responsibilities

• Develop and deliver marketing plans to boost participation growth and community engagement across British Triathlon programmes.
• Lead campaigns to raise awareness and sign-ups across events, coaching, and clubs.
• Promote participation initiatives like Swim Bike Run and grassroots or entry-point programmes.
• Ensure campaigns are audience-led, insight-informed and aligned with strategic priorities.
• Foster cross-functional partnerships with the Development Directorate.
• Collaborate with Development Directorate teams to understand priorities, objectives, audiences, and timelines.
• Coordinate with Events, Clubs, Regional Managers, and Workforce/Coaching to translate goals into clear marketing activity.
• Serve as the main marketing contact for participation projects, ensuring strong marketing-programme coordination.

Job description

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TheParticipation Marketing Managerwill lead the marketing of British Triathlonand Triathlon England’sdevelopment programmesto increase awareness, engagement and participation in the sport, ensuring initiatives such as Swim Bike Run, club support, workforcedevelopmentand grassroots events are well promoted, coordinated, and aligned with participation growthobjectives. Supporting British Triathlon to open up triathlon so athletes and communities can go further than they ever thought possible.

Location Hybrid - Home-based & British Triathlon Head Office in Loughborough, LE11 3QF Contact Name Jenny Spencer Contact Email [e-mail] Organisation British Triathlon

Participation campaign planning and delivery

• Develop and deliver marketing plans to support participation growth and community engagement across British Triathlon's programmes and initiatives.
• Lead campaign activity to drive awareness, consideration, sign-up and repeat participation across the sport, spanning events, coaching and clubs.
• Support the promotion of participation initiatives including Swim Bike Run, Active Skills for Life, and other grassroots or entry-point programmes.
• Ensure campaigns are audience-led, insight-informed, and aligned to strategic priorities.
• Cross-functional partnership with Development Directorate
• Work closely with teams across the Development Directorate to understand priorities, programme objectives, target audiences, and delivery timelines.
• Partner with colleagues in Events, Clubs, Regional Managers, and Workforce/Coaching to translate programme goals into clear, effective marketing activity.
• Act as the key marketing contact for participation-related projects, ensuring strong communication and coordination between marketing and programme teams.