Participation Marketing Manager

Active Together; Loughborough; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

British Triathlon is seeking a Participation Marketing Manager to lead marketing for its participation development programmes. Hybrid role combining home-based work with the British Triathlon Head Office in Loughborough.

The post focuses on increasing awareness, engagement and participation across Swim Bike Run, club support and grassroots events. Reporting to the Development Directorate, you will deliver campaigns, coordinate marketing activity with teams, and act as the key contact for

Qualifications

Responsibilities

• Participation marketing planning and delivery across British Triathlon programmes.
• Lead campaigns to raise awareness, sign-up and repeat participation in Swim Bike Run, clubs, events and coaching.
• Support grassroots programmes and community engagement initiatives.
• Ensure campaigns are audience-led, insight-informed and aligned with strategic priorities.
• Collaborate with Development Directorate and other teams to translate goals into marketing activity.
• Act as the main marketing contact for participation projects and ensure coordination with programme teams.
• Foster strong communication between marketing and programme delivery teams.

Job description

The Participation Marketing Managerwill lead the marketing of British Triathlonand Triathlon England’sdevelopment programmesto increase awareness, engagement and participation in the sport, ensuring initiatives such as Swim Bike Run, club support, workforcedevelopmentand grassroots events are well promoted, coordinated, and aligned with participation growthobjectives. Supporting British Triathlon to open up triathlon so athletes and communities can go further than they ever thought possible.

Location Hybrid - Home-based & British Triathlon Head Office in Loughborough, LE11 3QF Contact Name Jenny Spencer Contact Email [e-mail] Organisation British Triathlon

Participation campaign planning and delivery

• - Develop and deliver marketing plans to support participation growth and community engagement across British Triathlon's programmes and initiatives.
• - Lead campaign activity to drive awareness, consideration, sign-up and repeat participation across the sport, spanning events, coaching and clubs.
• - Support the promotion of participation initiatives including Swim Bike Run, Active Skills for Life, and other grassroots or entry-point programmes.
• - Ensure campaigns are audience-led, insight-informed, and aligned to strategic priorities.
• - Cross-functional partnership with Development Directorate
• - Work closely with teams across the Development Directorate to understand priorities, programme objectives, target audiences, and delivery timelines.
• - Partner with colleagues in Events, Clubs, Regional Managers, and Workforce/Coaching to translate programme goals into clear, effective marketing activity.
• - Act as the key marketing contact for participation-related projects, ensuring strong communication and coordination between marketing and programme teams.