Participation Growth Marketing Manager (Hybrid)

BeActive; Loughborough; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

British Triathlon is seeking a Participation Marketing Manager to lead the marketing of our development programmes, increasing awareness, engagement and participation in the sport. You will promote initiatives such as Swim Bike Run, club support, and grassroots events, ensuring campaigns are aligned with growth objectives.

Location: Hybrid – Home-based with British Triathlon Head Office in Loughborough; contact Jenny Spencer for details.

Responsibilities

• Develop and deliver marketing plans to boost participation growth and community engagement across British Triathlon programmes.
• Lead campaigns to raise awareness and sign-ups across events, coaching, and clubs.
• Promote participation initiatives like Swim Bike Run and grassroots or entry-point programmes.
• Ensure campaigns are audience-led, insight-informed and aligned with strategic priorities.
• Foster cross-functional partnerships with the Development Directorate.
• Collaborate with Development Directorate teams to understand priorities, objectives, audiences, and timelines.
• Coordinate with Events, Clubs, Regional Managers, and Workforce/Coaching to translate goals into clear marketing activity.
• Serve as the main marketing contact for participation projects, ensuring strong marketing-programme coordination.

Job description

British Triathlon is seeking a Participation Marketing Manager to lead the marketing of our development programmes, increasing awareness, engagement and participation in the sport. You will promote initiatives such as Swim Bike Run, club support, and grassroots events, ensuring campaigns are aligned with growth objectives.

Location: Hybrid – Home-based with British Triathlon Head Office in Loughborough; contact Jenny Spencer for details.