Hybrid Participation Marketing Lead for Grassroots Growth

Active Together; Loughborough; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

British Triathlon is seeking a Participation Marketing Manager to lead marketing for its participation development programmes. Hybrid role combining home-based work with the British Triathlon Head Office in Loughborough.

The post focuses on increasing awareness, engagement and participation across Swim Bike Run, club support and grassroots events. Reporting to the Development Directorate, you will deliver campaigns, coordinate marketing activity with teams, and act as the key contact for

Qualifications

Responsibilities

• Participation marketing planning and delivery across British Triathlon programmes.
• Lead campaigns to raise awareness, sign-up and repeat participation in Swim Bike Run, clubs, events and coaching.
• Support grassroots programmes and community engagement initiatives.
• Ensure campaigns are audience-led, insight-informed and aligned with strategic priorities.
• Collaborate with Development Directorate and other teams to translate goals into marketing activity.
• Act as the main marketing contact for participation projects and ensure coordination with programme teams.
• Foster strong communication between marketing and programme delivery teams.

Job description

British Triathlon is seeking a Participation Marketing Manager to lead marketing for its participation development programmes. Hybrid role combining home-based work with the British Triathlon Head Office in Loughborough.

The post focuses on increasing awareness, engagement and participation across Swim Bike Run, club support and grassroots events. Reporting to the Development Directorate, you will deliver campaigns, coordinate marketing activity with teams, and act as the key contact for