Participation Marketing Lead: Growth & Engagement

British Triathlon; Loughborough; On-site; GBP 42,000 - 64,000; Full time

Job summary

British Triathlon seeks a Participation Marketing Manager to lead the marketing of participation development programmes, increasing awareness, engagement and participation. You will work across Swim Bike Run, club support, workforce development and grassroots events, ensuring alignment with growth objectives and strong cross-team coordination.

You will partner with Development Directorate, Events, Clubs, Regional Managers and Workforce/Coaching to translate programme goals into effective

Qualifications

• 3–5 years’ experience in a marketing role.
• Proven experience developing and delivering multi-channel campaigns.
• Experience working with participation, sport development or community engagement programmes.

Responsibilities

• Develop and deliver marketing plans to support participation growth and community engagement across programmes.
• Lead campaigns to drive awareness, sign-ups and repeat participation across events, coaching and clubs.
• Promote participation initiatives like Swim Bike Run and Grassroots programmes.
• Ensure campaigns are audience-led, insight-informed, and aligned to priorities.
• Collaborate with Development Directorate and internal teams to align priorities and timelines.
• Translate programme goals into clear marketing activity with partners.
• Act as the key marketing contact for participation projects, ensuring coordination.
• Define success measures and report on performance against objectives.

Skills

Marketing experience

Multi-channel campaigns

Stakeholder management

Content creation

Digital marketing

Data analysis

Tools

CRM tools

Marketing automation

Email marketing

Canva

Adobe Suite

Job description

British Triathlon seeks a Participation Marketing Manager to lead the marketing of participation development programmes, increasing awareness, engagement and participation. You will work across Swim Bike Run, club support, workforce development and grassroots events, ensuring alignment with growth objectives and strong cross-team coordination.

You will partner with Development Directorate, Events, Clubs, Regional Managers and Workforce/Coaching to translate programme goals into effective