Paid Social Manager

Smile Digital Talent Ltd; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A prominent digital talent consultancy in Manchester is looking for a Senior Paid Social Manager to lead strategy and execution of paid social campaigns across multiple platforms including Meta and TikTok. In this hybrid role, you will be responsible for optimizing high-impact campaigns while shaping the paid social function within the company. The ideal candidate has experience in performance marketing, strong client-facing skills, and a passion for both creative and data-driven decision-making. This role offers significant influence and growth opportunities.

Benefits

Autonomy to test and innovate

Exposure to major brands

Collaborative environment

Qualifications

• 3-5 years of hands-on paid social experience, agency preferred.
• Solid understanding of audience layering and campaign structure.
• Ability to track and report decisions based on data.

Responsibilities

• Develop paid social strategies based on insights and needs.
• Manage campaigns across various platforms end to end.
• Execute and optimize daily campaigns and budget pacing.

Skills

Paid social experience

Fluent in Meta Ads Manager

Understanding of full-funnel campaign structure

Comfortable managing budgets

Client facing skills

Tools

GA4

UTMs

Job description

Senior Paid Social Manager

Manchester (Hybrid 2 days per week in office)

Meta | TikTok | LnkedIn | YouTube | Paid Social Strategy and activation | Performance andcreativity

We are looking for a Paid Social Manager who knows more thanhow to push buttons in Ads Manager, but how to think strategically, interpret data intuitively, and translate platform mechanics into real commercial impact. Someone who can balance creative thinking with performance. Someone who understands that great paid social is part science, part storytelling.

Our client has built a strong reputation for blending culture, creativity, and conversion, delivering paid social campaigns that connect emotionally

and

drive measurable results. They are scaling fast, andneed a Paid Social Manager who wants to lead from the front, shape ideas, and elevate paid social both as a discipline and as a commercial driver.

This is arole that will have big impact,with space to experiment, influence and grow.

Your role will involve:

• Developing paid social strategies from scratch based on audience insights, funnel needs, and platform behaviour
• Managing paid campaigns end to end across Meta, TikTok, LnkedIn and YouTube (plus new channels as they emerge)
• Executing and optimising campaigns daily, budget pacing, bid adjustments, audience refinement, creative iteration, and structured testing
• Leading client communication on paid social : presenting strategy, reports, learnings and ideas
• Building testing roadmaps and scaling strategies that push beyond the basics
• Helping shape the paid social offering and best practice frameworks as the function grows

We need you to have:

• 35years of hands on paid social experience (agency preferred, but not essential)
• Fluent in Meta Ads Manager and TikTok Ads, withdeep platform knowledge
• Solid understanding of full-funnel campaign structure and audience layering
• Confident tracking, reporting and making decisions based on data (GA4, UTMs, attribution, etc.)
• Excited by both performance and creative, able to give direction on ad formats, hooks, messaging, and asset types
• Naturally client facing, able to present clearly and earn trust
• Comfortable managing budgets at scale
• Supportive leader with experience mentoring juniors or leading projects

The opportunity includes:

• A seat at the table when it comes to shaping the paid social department
• Autonomy to test, learn and innovate, without battling layers of hierarchy
• Exposure to major brands across both B2C and B2B
• A genuinely collaborative creative andperformance environment

If you are keen to take on more responsibility, push your paid social skills further, and work somewhere that truly values both performance and creativity, this could be the role you have been waiting for.

Apply now for immediate consideration!

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