Paid Search Account Manager

TN United Kingdom; Dundee; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a proactive Paid Search Account Manager to spearhead strategic PPC activities. This role involves managing client relationships, executing impactful PPC campaigns, and providing insightful performance analysis to enhance global reach and ROI. If you are results-driven and possess a strong analytical mindset, this opportunity allows you to thrive in a dynamic environment, leveraging your expertise in international PPC platforms. Join a forward-thinking team dedicated to delivering exceptional client experiences and maximizing campaign effectiveness.

Qualifications

• 2+ years managing successful PPC campaigns across various sectors.
• Strong organizational and process-driven skills for managing complex accounts.

Responsibilities

• Lead client communication and manage all PPC-related activities.
• Create and execute PPC campaigns, including keyword research and ad creation.
• Deliver detailed performance reports and insights for ongoing strategy development.

Skills

PPC Campaign Management

Analytical Skills

Client Communication

Campaign Optimization

Market Research

Tools

Google Analytics

Microsoft Excel

Google Insights

Criteo

Job description

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Candidate Profile

The ideal candidate will be results-driven, proactive, analytical, and strategic, with a background or strong interest in global trends and international PPC platforms such as Google, Bing, Yahoo, Baidu, Naver, and Yandex.

Role Overview

The successful Paid Search Account Manager will take ownership of strategic PPC activities, applying proactive, analytical, and strategic thinking to deliver excellent customer experience and maximize our clients’ global reach and ROI.

Responsibilities

1. Client Communication: Be the main day-to-day contact for clients, lead client meetings, and manage all communications related to PPC.
2. Campaign Management: Create and execute PPC campaigns that meet or exceed client objectives, including keyword research, ad creation, campaign setup, and managing related translation activities for international accounts.
3. Testing & Optimization: Plan and implement testing into Search and Display campaigns, such as ad copy testing, landing page testing, and keyword expansion.
4. Reporting & Insights: Deliver detailed performance results via telephone and digital media, including summaries of performance, top markets, campaign optimization, market forces, and competitive positioning. Provide feedback and insights for ongoing strategy development.

Desired Skills & Experience

• At least 2 years of experience managing successful PPC campaigns across various sectors, either client-side or agency-side.
• Knowledge and experience with campaign management tools like Google Analytics, as well as market Search and Display tools including Google Insights, and familiarity with Baidu, Yandex, and other platforms such as Criteo.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Proven track record of managing complex accounts, with strong organizational and process-driven skills.