Paid Search Account Manager

TN United Kingdom; City of Edinburgh; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a results-driven Paid Search Account Manager to lead strategic PPC initiatives. In this role, you will utilize your analytical and proactive skills to enhance client satisfaction and maximize ROI across global markets. You will be responsible for managing PPC campaigns, conducting keyword research, and providing insights into campaign performance. This position offers an exciting opportunity to work with international PPC platforms and develop your expertise in a dynamic environment. If you're passionate about digital marketing and eager to make an impact, this role is for you.

Qualifications

• 2+ years managing PPC campaigns across various sectors.
• Strong organizational skills and experience with international PPC platforms.

Responsibilities

• Lead client meetings and manage PPC communications.
• Create and execute PPC campaigns to exceed client objectives.
• Deliver performance summaries and insights for ongoing strategies.

Skills

PPC Management

Analytical Skills

Strategic Thinking

Client Communication

Keyword Research

Tools

Google Analytics

Google Insights

Microsoft Excel

Criteo

Job description

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About the Role

The ideal candidate will be results-driven, proactive, analytical, and strategic, with a background or strong interest in global trends and international PPC platforms such as Google, Bing, Yahoo, Baidu, Naver, and Yandex.

The successful Paid Search Account Manager will take ownership of strategic PPC activities, applying proactive, analytical, and strategic thinking to deliver an excellent customer experience and maximize our clients' global reach and ROI.

Responsibilities

• Be the main day-to-day contact for clients and lead client meetings and all communications related to PPC.
• Create and execute PPC campaigns that meet or exceed client objectives, including keyword research, ad creation, campaign setup, and managing related translation activities for international accounts.
• Plan and implement testing into Search and Display campaigns, including ad copy testing, landing page testing, keyword expansion, and similar activities.
• Deliver detailed results via telephone and digital media, including performance summaries, top markets, campaign optimization, market forces, and competitive positioning. Provide feedback on campaign learnings and insights into ongoing strategies.

Desired Skills & Experience

• 2+ years of experience managing successful PPC campaigns across various sectors, either client-side or agency-side.
• Knowledge and experience with campaign management tools such as Google Analytics, Google Insights, as well as market Search and Display platforms including Baidu and Yandex, and other platforms like Criteo.
• Strong Microsoft Excel, Word, and PowerPoint skills.
• Proven track record in managing complex accounts, with strong organizational and process-driven capabilities.