Paid Media Executive

Numeriś; Swansea; On-site; GBP 31,000 - 37,000; Full time

Benefits offered by this job

Bonus up to 15%

Pension

Health cover

Staff discount

Learning budget

Job summary

Numeris is seeking a hands-on Paid Media Executive to lead day-to-day campaigns across Meta, Google, and additional channels. You will own campaigns, test relentlessly, and optimise for profitable customer acquisition while collaborating with the Head of Trading to push the right products at the right time.

The role requires 1–2+ years of ecommerce paid media experience, proficiency with Meta Ads Manager, Google Ads (Shopping and PMax), GA4 tracking, and experience with Shopify product feeds.

Qualifications

• 1–2+ years running paid media campaigns, ecommerce focus.
• Hands-on with Meta Ads Manager and Google Ads, including Shopping and Performance Max.
• Comfortable managing budgets and working to ROAS and CPA targets.
• Strong numeric skills and proficiency in Excel or Google Sheets.
• Working knowledge of GA4 and conversion tracking.
• Organised and proactive, able to juggle several campaigns.
• Experience with TikTok Ads or other emerging channels.
• Familiar with product feed management in Shopify.
• Experience briefing or creating ad creative, including short-form video.
• Google Ads or Meta certification.

Responsibilities

• Plan, build and launch paid campaigns across Meta, Google and other channels.
• Monitor budgets and bids to hit ROAS and CAC targets.
• Keep product feeds accurate for Shopping/catalog ads.
• Run tests on creative, copy, audiences and landing pages.
• Build and refine audiences including lookalikes and retargeting.

Skills

Paid media

Meta Ads Manager

Google Ads (Shopping, PMax)

Budget management

ROAS targets

Data analysis

GA4 tracking

Shopify familiarity

Ad creative (short-form)

Tools

GA4

Shopify

Job description

The Paid Media Executive runs Numeris's day-to-day paid advertising across Meta, Google and other channels. You will build, launch and optimise campaigns that bring profitable new customers to our online store, working closely with the Head of Trading so our ads push the right products at the right time.

Role:Paid Media Executive

Reports to: Head of Trading

Team: Paid media & CRM

Contract: Full-time, permanent

Salary: Up to £34,000 + 15% bonus tied to ROAS and revenue targets

This is a hands‑on role for someone who lives in the ad platforms. You will own the campaigns, test constantly, and know which ads are earning their budget and which aren't.

Key responsibilities

Campaign management

• Plan, build and launch paid campaigns across Meta, Google (Search, Shopping and Performance Max) and other channels such as TikTok.
• Manage daily budgets and bids to hit ROAS and customer acquisition cost targets set by the Head of Trading.
• Keep product feeds accurate and up to date so Shopping and catalogue ads show the right products, prices and stock.

Optimisation and testing

• Monitor campaign performance daily and act quickly on underperforming ads, audiences or keywords.
• Run structured tests on creative, copy, audiences and landing pages, and roll out what works.
• Build and refine audiences, including lookalikes and retargeting, working with the CRM team on customer data.

Trading alignment

• Support the trading calendar with campaigns for launches, promotions and peak periods such as Black Friday and Christmas.
• Shift spend toward products that are in stock, priced to sell and carry healthy margin, and pull back on low‑stock or low‑margin lines.
• Brief creative needs to the design or content team, and give feedback on what's performing.

Reporting

• Produce weekly paid media reports for the Head of Trading, with clear insights and recommendations.
• Keep tracking accurate across ad platforms, GA4 and Shopify, flagging any gaps.
• Stay on top of platform changes and new ad formats, and suggest ways to use them.

Skills and experience

• 1–2+ years running paid media campaigns, ideally for an ecommerce brand or agency with ecommerce clients.
• Hands‑on experience with Meta Ads Manager and Google Ads, including Shopping and Performance Max.
• Comfortable managing budgets and working to ROAS and cost‑per‑acquisition targets.
• Confident with numbers and Excel or Google Sheets, and able to explain what the data means.
• Working knowledge of GA4 and conversion tracking.
• Organised and proactive, able to manage several campaigns at once.
• Experience with TikTok Ads or other emerging channels.
• Familiarity with Shopify and product feed management.
• Experience briefing or making ad creative, including short‑form video.
• Google Ads or Meta certification.

How success is measured

In your first 12 months, success means hitting paid media targets profitably and giving the Head of Trading clear, reliable reporting every week.

Within 90 days you will have audited our current campaigns and tracking, taken full ownership of day‑to‑day account management, and run your first set of creative and audience tests.

What we offer

• Salary of up to £34,000, plus a performance bonus of up to 15%.
• Pension, health cover, staff discount, learning budget, or other benefits.
• Real ownership of our paid media accounts, with direct access to the Head of Trading and room to grow as the team expands.

Numeris is an equal opportunity employer. We welcome applicants from all backgrounds and will make reasonable adjustments throughout the hiring process.