Paid Media Manager

Digital Waffle; Greater London; Híbrido; GBP 39.000 - 65.000; Jornada completa

Descripción de la vacante

Digital Waffle is seeking a Senior Paid Media Manager to lead strategy and performance for a portfolio of ambitious consumer brands in a hybrid London role. You will own the paid media roadmap, optimize across Meta and TikTok, and drive commercial outcomes.

The role requires deep ecommerce paid media expertise, strong analytics, and excellent client communication to shape acquisition and growth strategies in a fast-paced digital agency environment.

Formación

• Experience managing paid media campaigns in ecommerce environments.
• Proven ability to deliver measurable commercial results.
• Strong analytical skills linking performance to business outcomes.

Responsabilidades

• Own paid media strategy across a portfolio of ecommerce brands.
• Manage and optimize campaigns across Meta, TikTok and other channels.
• Build growth strategies aligned to client objectives, profitability and CAC targets.
• Analyse performance data and identify opportunities to improve efficiency and scale.
• Lead client meetings, presenting recommendations and insights.
• Collaborate with creative teams to improve campaign effectiveness.
• Support testing programmes across audiences, creatives, landing pages, and funnels.
• Stay ahead of platform changes and emerging opportunities in paid media.

Conocimientos

Paid media management

Meta Ads

TikTok Ads

Data-driven decisions

Client communication

Attribution & measurement

Herramientas

Meta Ads Manager

TikTok Ads Manager

Analytics tools

Descripción del empleo

A fast-growing ecommerce-focused digital agency is hiring a Senior Paid Media Manager to lead strategy and performance across a portfolio of ambitious consumer brands.This is a highly strategic role for someone who understands how paid media drives commercial outcomes, not just platform metrics. You’ll take ownership of client performance, help shape acquisition strategy and act as a trusted advisor to brands operating in competitive markets.

Role: Paid Media Manager

Salary: Up to £65,000

Location: London (Hybrid - 3 days onsite)

What you’ll be doing:

• Own paid media strategy across a portfolio of ecommerce and consumer brands
• Manage and optimise campaigns across Meta, TikTok and other paid acquisition channels
• Build growth strategies aligned to client commercial objectives, profitability and customer acquisition targets
• Analyse performance data and identify opportunities to improve efficiency and scale
• Lead client meetings, presenting recommendations and performance insights confidently
• Collaborate with creative teams to improve campaign effectiveness and conversion performance
• Support testing programmes across audiences, creative, landing pages and acquisition funnels
• Stay ahead of platform changes and emerging opportunities within paid media

What you’ll need:

• Strong experience managing paid media campaigns within ecommerce environment
• Deep expertise across Meta Ads and TikTok Ads
• Experience managing meaningful advertising budgets and delivering measurable commercial results
• Strong analytical skills with the ability to connect performance metrics to business outcomes
• Excellent communication skills and confidence presenting to clients
• Understanding of attribution, measurement and incrementality principles
• Agency experience or experience operating within fast-paced digital businesses preferred