Paid Media Manager

Got The T-Shirt; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Got The T-Shirt, a fast-growing creative performance agency, seeks a Paid Media Manager to own campaigns across Meta, TikTok and Google. You’ll pace budgets daily, set target CPA, and optimize toward constant improvement in a hybrid London setting with a performance-driven team.

You’ll work within a two-week cycle framework, align creative with numbers, and deliver weekly reports. Applicants should bring 2–4 years of ecommerce buying experience, strong data skills, and proficiency across

Qualifications

• 2–4 years hands-on buying for ecommerce/DTC brands, with Meta at the core.
• Proven CPA/ROAS targets achieved with numbers to prove.
• Strong data skills: spreadsheets and attribution windows.
• Familiar with cost caps, CBO, Advantage+ and structured creative testing.
• Experience across Meta, Google Shopping, PMax and TikTok.
• Experience with Shopify, Triple Whale, Dema or Looker Studio.
• Understanding of Foreplay or Motion for creative analysis.

Responsibilities

• Build and launch campaigns across Meta, TikTok and Google to account goal CPA.
• Pace budgets and targets daily, optimising towards target.
• Run cost-cap tests inside two-week cycles and decide scaling or pausing by numbers.
• Maintain a clean test log and feed learnings to creative each cycle.
• Track account performance against targets daily and flag risks early.
• Write weekly reports: actions taken, results, and next steps.
• Keep accounts clean: naming, tracking, pixel and Conversions API, catalogues, exclusions.

Skills

Meta advertising

Data analysis

Budget pacing

Campaign optimization

TikTok ads

Google Ads

Creative feedback

Account ownership

Creative testing

Pacing and scaling

Tools

Shopify

Triple Whale

Dema

Looker Studio

Meta Ads Manager

Job description

Paid Media Manager: Meta, TikTok and Google execution, data and targets, at a fast-growing, highly creative performance agency

Location - London/Hybrid (office/team culture is vital)

Salary - DOE (the right person matters more than the band)

About the role

We're working with a creative-led growth agency serving ecommerce brands in fashion, beauty and wellness. Paid social, paid search and performance creative, all in one team.

They run two-week cycles. Every campaign gets a goal CPA set from the client's profitability. What hits it earns spend and richer creative. What misses gets cut.

This role lives in the ad accounts. You build, launch, pace and optimise. You set targets, hit them, then push past them. You're part of the growth team, in the accounts daily and working with creative every cycle.

What you learn in the numbers shapes what gets made next, and what gets made next is what earns the attention your targets depend on. Short-term results and long-term brand aren't a trade-off here. The whole premise is that the second delivers the first.

What you'll do

• Build and launch campaigns across Meta, TikTok and Google to each account's goal CPA
• Pace budgets and targets daily, optimising towards target every day
• Run cost-cap tests inside the two-week cycle and make scale or kill calls on the numbers
• Keep a clean test log and feed learnings back to creative every cycle
• Know where every account sits against target, every day, and flag risk early
• Write the weekly report: what we did, what happened, the plan for next week
• Keep accounts clean: naming, tracking, pixel and Conversions API, catalogues, exclusions
• Catch problems before the client does: spend drops, rejections, broken tracking

What you'll bring to the table

• 2 – 4 years hands-on buying for ecommerce or DTC brands, with Meta at the core
• Examples of accounts where you hit or beat CPA or ROAS targets, with the numbers to prove it
• Strong with data: spreadsheets, attribution windows, blended versus platform numbers
• Confident with cost caps, CBO, Advantage+ and structured creative testing
• You know what makes an ad work, and give creative useful feedback
• Meticulous execution. Nothing launches wrong on your watch
• Ownership - you find the problem, flag it and fix it without being asked
• Google Shopping, PMax and TikTok experience
• Experience across Shopify, Triple Whale, Dema or Looker Studio
• Understanding of Foreplay or Motion for creative analysis

What great looks like at 90 days

• You run your accounts solo, paced daily and reported on time
• You can say where every account sits against target, right now
• At least one account beating its target for a full month
• Real accounts, real budgets, real ownership from the start
• Proper tooling and a team that respects the craft of buying
• Creative sat next to media, not bolted on afterwards
• Clear targets and no ambiguity about whether you're winning
• A growing agency where good work gets noticed quickly
• Working on exciting, consumer brands across lifestyle, fashion, beauty, and wellness

This isn't for you if

• You need to be told what to do next
• You blame the algorithm when the numbers dip

Fancy it?

If you’re motivated by being judged on campaign results, this is the role for you. We’re looking for media buyers who live in the ad account. Meticulous execution, quick to spot a problem, and quicker to fix it.

We need paid media obsessives who know their numbers, own their targets, and want to beat them. Work ethic is a must for this fast-growing agency.