Paid Media Manager

Colonial Group; Greater London; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

40% staff discount

Friends & family discounts

Private pension scheme

Virtual GP access

Life assurance from day one

Extra paid birthday leave

Enhanced maternity/paternity & shared

Cycle2Work scheme

Job summary

The Colonial Group is seeking a Paid Media Manager to lead the strategy and delivery of our Paid Search and Paid Social activity within the Performance Marketing team. You will partner with internal teams and an external agency to drive growth, efficiency and brand visibility through data‑driven campaigns that deliver measurable results.

You will bring hands‑on experience in PPC and Paid Social within large-scale environments, manage complex accounts across platforms, and own end‑to‑end projects

Qualifications

• 4+ years experience in a Performance Marketing role.
• Hands-on technical experience across key platforms (Google Ads, Meta, TikTok).
• Deep understanding of paid marketing mechanics including attribution and bid strategies.
• Experience in A/B testing and experimentation to improve performance.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead the planning, execution and optimisation of all Paid Search and Paid Social activity with external agency.
• Shape and deliver the paid media strategy to support business objectives.
• Line manage a Senior Executive and develop their growth.
• Drive testing and innovations using data to inform decisions.
• Forecast budgets and KPIs and communicate performance to stakeholders.
• Collaborate with brand and creative to build best-in-class executions.
• Analyse performance with analytics teams and provide actionable reporting.

Tools

Google Ads

Meta

TikTok

Job description

The Role:

We’re looking for a Paid Media Manager to join our Performance Marketing team, leading the strategy and delivery of our Paid Search and Paid Social activity. You’ll play a pivotal role in driving growth, efficiency and brand visibility through best‑in‑class paid campaigns that connect with customers and deliver measurable results.

You’ll bring hands‑on experience from either a large in‑house team or agency environment, managing complex accounts across multiple platforms and campaigns. With a strong command of PPC and Paid Social, you understand how performance marketing drives commercial success, balancing data‑led precision with creative storytelling.

Highly collaborative and people‑focused, you’ll work closely with internal teams and external partners to identify opportunities, test new ideas and improve performance. You combine strong commercial and analytical skills with an open, approachable style - confident managing projects end‑to‑end while fostering key relationships. Organised, proactive and curious, you thrive in a dynamic, fast‑paced environment with a meticulous eye for detail and an analytical, data-driven mindset.

You’ll work with the Senior Performance Marketing Manager, Senior Paid Media Executive and our external agency to deliver meaningful results. We’re a collaborative team that values initiative, open communication and fresh ideas – giving you the autonomy and confidence to make a real impact.

WHATS IN IT FOR YOU:

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Private pension scheme
• Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme.
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Enhanced maternity, paternity and adoption leave, and shared parental leave (After 2 years’ service)
• Spread the cost of your commute with interest‑free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme
• We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust

What you’ll be doing:

• Lead the planning, execution and optimisation of all Paid Search and Paid Social activity alongside our external agency to deliver on growth and efficiency goals.
• Shape and deliver the paid media strategy, ensuring activity supports broader business objectives and marketing plans.
• Line manage a Senior Executive; owning their development, areas for growth and assisting across key tasks including briefing creative assets, copy, promotions and reviewing account performance.
• Drive innovation and testing, leading projects end‑to‑end, using data and insights to inform decisions and continuous improvement.
• Help forecast our budgets and KPIs, then be able to articulate factors driving performance to stakeholders with all levels of knowledge.
• Develop our creative strategy, by working with key stakeholders across brand and creative, to build best‑in‑class executions across all channels.
• Collaborate with stakeholders to ensure New Look’s campaigns constantly reflect best practice, align with compliance standards and are meticulously optimised.
• Analyse and attribute performance, working with analytics teams to ensure accurate measurement and actionable reporting across channels, with a lens on incremental activity.
• Operate with curiosity and initiative; identify new opportunitiesand industry trends - across channels, formats and tools - to drive new customer acquisition and sustainable long‑term growth.

Who you are:

• 4+ years experience in a Performance Marketing role, working across large and complex accounts.
• Hands‑on technical experience across key platforms – including, but not limited to, Google Ads, Meta and TikTok.
• Deep understanding of the mechanics that drive paid marketing, including creative excellence, audience targeting, attribution modelling, bid strategies and cross‑channel measurement.
• Demonstrated success using A/B testing and experimentation to improve performance.
• Methodical, logical and highly numerate. Confidence with performance metrics, like ROI, profitability and acquisition rates, to support commercial decisions.
• Excellent communication skills and stakeholder management, with the ability to distil technical concepts into actions across a large business with credibility.
• Excellent organisational skills, acting with pace and initiative across multiple projects and departments.
• Proactive mindset, taking accountability for projects from ideation to implementation.
• Advanced knowledge of Excel with confidence using formulas and functions to analyse data.
• Knowledge of analytics platforms – such as Adobe Analytics and/or Google Analytics.
• Hands‑on experience with feeds are a plus.
• Experience working in an omnichannel retail business is a plus.