Paid Media

Matchtech; Scarborough; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Free on-site parking

Job summary

Matchtech is seeking a Paid Media Executive to join its high-growth e-commerce team in Scarborough. The role focuses on driving customer acquisition and revenue through paid social, with close collaboration with leadership to optimize campaigns across Meta and TikTok.

The position requires hands-on experience in paid social platforms, strong data analysis and a practical understanding of ecommerce metrics. You will report into the Performance Marketing team and work in-office in Scarborough.

Qualifications

• Hands-on experience with paid social platforms (Meta/TikTok).
• Strong data-driven optimization for ecommerce metrics (ROAS, CPA).
• Proficient in Excel pivots, sheets, and reporting.
• Ability to manage multiple campaigns and timelines in a fast-paced environment.

Responsibilities

• Build, launch and manage paid social campaigns across Meta and TikTok.
• Support YouTube Ads activity to drive awareness and consideration.
• Collaborate with social and creative teams to brief and iterate creatives.
• Run daily budget and performance checks against KPIs (ROAS, CPA, CTR, CPC).
• Support a structured testing roadmap across audiences, creatives, placements and landing pages.
• Pull insights using dashboards and GA4 and contribute to weekly/monthly reporting.
• Stay up to date with platform changes and new ad formats.

Skills

Data analysis

Excel

Copywriting

Time management

E-commerce knowledge

Tools

Meta Ads Manager

TikTok Ads Manager

GA4

Job description

A high-growth, consumer-facing e-commerce business is expanding its in-house performance marketing team and is hiring a Paid Media Executive to help drive customer acquisition and revenue, with a strong focus on paid social.

You will work closely with social and paid media leadership, combining creative testing with performance analysis to scale campaigns across multiple channels. This is a great role for someone who enjoys data-led optimisation, fast-paced trading priorities, and getting close to commercial outcomes.

Role: Paid Media Executive

Location: Scarborough (office-based, free on-site parking)

Type: Permanent, full-time (Mon-Fri 9:00am-5:30pm)

Salary: Competitive, dependent on experience

Key responsibilities include:

• Build, launch and manage paid social campaigns across Meta (Facebook/Instagram) and TikTok (Snapchat and Pinterest advantageous)
• Support YouTube Ads activity to drive awareness and consideration
• Partner with social and creative teams to brief, develop and iterate high-performing creative (video, imagery, copy) per platform
• Run daily budget and performance checks against KPIs (ROAS, CPA, CTR, CPC)
• Support a structured testing roadmap across audiences, creatives, placements and landing pages
• Pull insights using platform dashboards and Google Analytics (GA4/GA360) and contribute to weekly/monthly reporting
• Stay up to date with platform changes (Pixel/Conversions API), new ad formats and competitor activity in retail/fashionKey

Key skills and experience include:

• Hands-on experience in Meta Ads Manager and TikTok Ads Manager
• Strong numerical and analytical ability with e-commerce metrics (ROAS, CPA, conversion rate, ROI)
• Confident in Excel / Google Sheets (pivot tables, analysis, reporting)
• Familiarity with GA4 (or GA360) and performance tracking
• Strong ad copywriting and a good eye for short-form creative that converts
• Highly organised, detail-focused, and comfortable managing multiple workstreams in a fast-paced environment
• Experience in an e-commerce paid media / paid social / digital marketing role preferred (platform capability is key)