Outbound B2B SDR for AI-Driven CRM Growth

Sugar AI Limited; Metropolitan Borough of Solihull; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

UK Pension Scheme

Private medical and dental insurance

Health & Wellness ReimbursementProgram

Unpaid sabbatical leave

Educational Resources - Career & P

Various discount programs

Merit-based company with opportunities

Job summary

SugarAI UK Limited is seeking a proactive Business Development Representative to create opportunities through outbound prospecting in a B2B SaaS environment. You will engage senior decision-makers, build targeted accounts and qualify opportunities before handing them to Account Executives.

You will collaborate with Marketing on ABM campaigns and leverage AI tools to boost prospecting impact. We expect 2–5 years of experience in outbound B2B technology sales, strong communication, and a track

Qualifications

• 2–5 years' experience in a B2B SaaS outbound sales role.
• Proven success generating qualified pipeline through outbound prospecting.
• Confident speaking with senior business stakeholders and executives.
• Experience using CRM systems and sales engagement platforms.
• Strong written and verbal communication; highly organised.

Responsibilities

• Generate qualified sales opportunities through proactive outbound prospecting via phone, email, LinkedIn and other digital channels.
• Build targeted account lists and execute strategic outreach campaigns.
• Research prospects to understand their business challenges, priorities and buying signals.
• Engage senior decision-makers including Sales Directors, Commercial Directors, MDs, CEOs and Operations leaders.
• Qualify opportunities using our sales methodology before handing them to Account Executives.
• Work closely with Marketing on ABM campaigns, events and follow-up activities.
• Use AI tools, intent data and sales engagement platforms to improve prospecting effectiveness.
• Maintain accurate records within SugarAI CRM.
• Consistently achieve and exceed activity, meeting and pipeline targets.
• Share feedback from prospects to help improve messaging and go-to-market strategy.
• Stay informed on industry trends across manufacturing, distribution and wholesale.

Skills

Outbound B2B SaaS sales

Speaking with senior stakeholders

CRM experience

Time management

Tools

LinkedIn Sales Navigator

Salesloft

6sense

Job description

SugarAI UK Limited is seeking a proactive Business Development Representative to create opportunities through outbound prospecting in a B2B SaaS environment. You will engage senior decision-makers, build targeted accounts and qualify opportunities before handing them to Account Executives.

You will collaborate with Marketing on ABM campaigns and leverage AI tools to boost prospecting impact. We expect 2–5 years of experience in outbound B2B technology sales, strong communication, and a track