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On Trade Marketing Manager

MDCV UK Limited

Gravesham

On-site

GBP 40,000 - 55,000

Full time

2 days ago

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Job summary

MDCV UK Limited seeks a Trade Marketing Manager to bridge sales, marketing, and distribution. The role involves developing strategic brand plans, analyzing market trends, and managing marketing budgets to enhance brand presence in the on-trade channel. Ideal candidates will have a strong background in FMCG and trade marketing.

Benefits

Subscription to Perkbox

Qualifications

Minimum of 3-5 years experience in Sales and/or Trade Marketing.
Demonstrable commercial experience in branded FMCG.
Strong project management skills and a team player.

Responsibilities

Develop and execute a strategic annual brand plan.
Analyse market trends and data for brand alignment.
Manage the On-Trade marketing budget with precision.

Skills

Trade Marketing

Commercial Development

Analytical Skills

Project Management

Communication

Education

Marketing qualifications (CIM / degree) or equivalent

L3 WSET or equivalent

1 week ago Be among the first 25 applicants

MDCV UK has a vision to bring the finest English and Provençal wines to the UK market.We havea long history of producing award-winning Provence Rosé and English Sparkling Wines with an extensive infrastructure both in France and the UK. Our French estates span over 1000 acres and are already established in many global markets with sales of over 6 million bottles. In the UK we are establishing the largest single vineyard site, based in Kent, and by 2025/ 26 we will be the largest producer of English wine with 4-5million bottles produced annually.

As a business, we strive for innovation and use many cutting-edge techniques in our vineyards and winemaking. We have a passion for sustainability and manageallour vineyards organically, employing pioneering techniques to minimise our impact on the environment, such as composting organic waste, harvesting rainwater and heating our sites using natural sources. While learning from our history and building for our future, we plan to revolutionise the English wine industry for the better.

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Key responsibilities

This is an integral role within the On-Trade Sales team which acts as a bridge between sales, marketing and distribution partners to strategically execute out in trade. Collaborating closely with a number of stakeholders and departments to understand and address the needs of primarily on-trade customers, and devising solutions that elevate all of the MDCV UK brands and boost revenue.

You will be responsible for

·Developing and execute a strategic annual brand plan for both the French and English portfolio.

·Analyse market trends and data to ensure the brands are strategically placed and aligned with global planning.

·Develop compelling end to end brand campaigns ensuring timely delivery and maximum effectiveness.

·Build enticing brand presentations and sales materials that assist the Sales Team in securing and nurturing valuable account relationships.

·Create and deliver on-brand activations that leave a lasting impression within the trade to boost brand awareness but also drive sales.

·Cultivating meaningful brand partnerships with other compatible brands, ensuring flawless execution and maximum impact.

·Maintain a library of assets and tool kits for the sales team, ensuring seamless campaign execution and flexibility.

·Attend crucial key account meetings with the Sales Team, providing strategic brand insight to support in landing and maintaining customer accounts.

·Manage the On-Trade marketing budget with precision.

·Work closely with the other relevant Marketing team members to forecast POSM needed for any activation across all channels.

Requirements

·Minimum of 3-5 years experience in Sales and/or Trade Marketing.

·Marketing qualifications (CIM / degree) or equivalent

·L3 WSET or equivalent

·Demonstrable commercial experience in branded FMCG with a proven track record in Trade Marketing across premium products and grocery customers.

·Proven strategic awareness of effective brand implementation into on-trade channel

·Strong multi-dimensional commercial experience, with particular skills in Trade Marketing, New Business and Commercial Development.

·Detailed knowledge of UK FMCG, multichannel branded beverage knowledge.

·Outstanding analytical skills with the ability to analyse consumer purchasing habits and develop effective and progressive ways for brands to engage with them.

·Experience in executing successful launch campaigns of new products.

·Experience in working with distribution partners to help execute the overarching brand plans out in trade

·Ideally commutable to the head office (DA 13 0XE), for 1-2 days per week (minimum).

·Strong project management skills and a team player

·Excellent communication skills (written and verbal), fluent in English (French would be and advantage)

·Ability to work independently and complete assigned tasks within identified time frames

·Able to deliver under pressure and at pace, but with a keen eye for detail and pride in their work.

·Fluent in English, French would be an advantage.

·Subscription to Perkbox

·Be part of an exciting and disruptive English Sparkling wine producer

MDCV UK is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Beverage Manufacturing

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