On-Trade Key Account Manager – Growth & Partnerships

Asahi UK; Woking; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Asahi UK is seeking a proactive Key Account Manager to grow a portfolio of On Trade customers, with a focus on Leased & Tenanted Regional Brewers. You will drive sustainable volume, value and profit through strong account planning and cross-functional collaboration.

You will build partnerships, deliver Joint Business Plans and ensure top brand visibility and performance while managing budgets and evaluating ROI across the UK market.

Qualifications

• Experience managing customer relationships within On Trade, FMCG or consumer goods sectors.
• Proven track record delivering growth through business plans and account development.
• Strong commercial acumen including P&L, budgets and ROI evaluation.
• Experience presenting, influencing and negotiating with stakeholders.
• Knowledge of UK beer market and channel dynamics.
• Strong analytical skills to use data for opportunity spotting.

Responsibilities

• Build and maintain relationships with key customer stakeholders.
• Lead Joint Business Plans and account growth strategies.
• Retain and grow existing business by increasing distribution and portfolio penetration.
• Lead customer planning, reviews and commercial negotiations for mutual growth.
• Manage customer investments and promotional budgets per objectives and ROI.
• Collaborate with marketing and sales teams to execute activation plans.
• Monitor sales performance, profitability and market trends; identify risks and opportunities.
• Forecasting, reporting, and account planning to support decision making.

Skills

Account management

Negotiation

Data analysis

UK beer market knowledge

Travel willingness

Cross-functional collaboration

Job description

Asahi UK is seeking a proactive Key Account Manager to grow a portfolio of On Trade customers, with a focus on Leased & Tenanted Regional Brewers. You will drive sustainable volume, value and profit through strong account planning and cross-functional collaboration.

You will build partnerships, deliver Joint Business Plans and ensure top brand visibility and performance while managing budgets and evaluating ROI across the UK market.