Key Account Manager LTRB

Asahi UK; Woking; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Asahi UK is seeking a proactive Key Account Manager to grow a portfolio of On Trade customers, with a focus on Leased & Tenanted Regional Brewers. You will drive sustainable volume, value and profit through strong account planning and cross-functional collaboration.

You will build partnerships, deliver Joint Business Plans and ensure top brand visibility and performance while managing budgets and evaluating ROI across the UK market.

Qualifications

• Experience managing customer relationships within On Trade, FMCG or consumer goods sectors.
• Proven track record delivering growth through business plans and account development.
• Strong commercial acumen including P&L, budgets and ROI evaluation.
• Experience presenting, influencing and negotiating with stakeholders.
• Knowledge of UK beer market and channel dynamics.
• Strong analytical skills to use data for opportunity spotting.

Responsibilities

• Build and maintain relationships with key customer stakeholders.
• Lead Joint Business Plans and account growth strategies.
• Retain and grow existing business by increasing distribution and portfolio penetration.
• Lead customer planning, reviews and commercial negotiations for mutual growth.
• Manage customer investments and promotional budgets per objectives and ROI.
• Collaborate with marketing and sales teams to execute activation plans.
• Monitor sales performance, profitability and market trends; identify risks and opportunities.
• Forecasting, reporting, and account planning to support decision making.

Skills

Account management

Negotiation

Data analysis

UK beer market knowledge

Travel willingness

Cross-functional collaboration

Job description

Position Overview & Purpose:

As a Key Account Manager, you will be responsible for developing and delivering Asahi UK’s business strategy across a portfolio of On Trade customers, with a focus on Leased & Tenanted Regional Brewers. Working in a strategically important growth area, you will identify and secure new business opportunities while building strong, long-term customer partnerships.

Job Description

Position Overview & Purpose:

As a Key Account Manager, you will be responsible for developing and delivering Asahi UK’s business strategy across a portfolio of On Trade customers, with a focus on Leased & Tenanted Regional Brewers. Working in a strategically important growth area, you will identify and secure new business opportunities while building strong, long-term customer partnerships.

The role is focused on driving sustainable volume, value and profit growth through commercial excellence, effective account management and best-in-class execution of the Asahi UK portfolio. You will work collaboratively with customers to unlock mutual growth opportunities and ensure our brands achieve outstanding visibility, distribution and performance within the market.

Key Deliverables & Responsibilities

• Build and maintain strong relationships with key customer stakeholders, positioning Asahi UK as a trusted and valued business partner.
• High energy and appetite for new business in a strategic Asahi UK growth area.
• Develop and deliver Joint Business Plans and account growth strategies that achieve agreed volume, value, profitability, distribution and rate of sale objectives.
• Retain and grow existing business by identifying opportunities to increase distribution, portfolio penetration and long‑term customer value.
• Lead customer planning, business reviews and commercial negotiations to deliver mutually beneficial outcomes and sustainable growth.
• Manage customer investment and promotional budgets in line with commercial objectives, contractual commitments and return on investment expectations.
• Work collaboratively with Customer Marketing, Trade Marketing, Category & Insight, Brand Advocacy and Sales teams to develop and execute customer activation plans.
• Ensure Asahi UK's brands are activated and executed to the highest standards, delivering strong visibility, advocacy, quality and consumer engagement.
• Monitor sales performance, profitability and market trends, proactively identifying risks and opportunities and implementing action plans to deliver targets.
• Manage forecasting, reporting, CRM and account planning processes to support accurate business management and decision making.
• Capture and share customer, consumer and competitor insights to support category growth and wider business objectives.
• Build effective relationships with internal stakeholders and route-to-market partners to maximise commercial opportunities and ensure successful delivery of customer plans.

Experience & Qualification Requirements

• Experience managing customer relationships within the On Trade, FMCG or wider consumer goods sector. Experience of Leased & Tenanted channel and Regional Brewers is beneficial.
• Proven track record of delivering growth through customer business plans, commercial initiatives and account development.
• Strong commercial acumen, including P&L management, budget control, trade investment management and ROI evaluation.
• Experience presenting, influencing and negotiating with a range of customer stakeholders.
• Knowledge of the UK beer market and understanding of customer, consumer and channel dynamics.
• Strong analytical skills with the ability to utilise data and insight to identify opportunities, solve problems and improve performance.
• Experience developing strong customer relationships and working effectively with stakeholders at multiple levels.
• Ability to collaborate cross-functionally to deliver customer and business objectives.
• Strong planning, forecasting and organisational skills with the ability to manage multiple priorities.
• Results‑driven with a strong customer focus and commitment to delivering commercial outcomes.
• Full UK driving licence and willingness to travel regular within a field/home-based role.

Caroline Epps

[e-mail]